When’s the last time a brand social account made a pop culture reference or “joke” so painfully out-of-touch that it made you wince? Last week? This morning? Far too many brands fail to use humour in content marketing in ways that feel relevant, authentic, or genuinely funny.

Some agencies are already guiding clients through the process of building a unique brand voice. Many of the most successful projects have involved bringing humour to brand personalities and finding levity in even the driest industries.

Humour is very humanising. You’re able to have conversations that you can’t usually otherwise have. Humour takes the barrier down.

Have you already built the “voice” of your brand? Contact us so we can assist you on this.