Once upon a time it was incredibly difficult to produce a video that was a high enough quality to be worth using for your video marketing. 

You needed to pay thousands of dollars for high quality filming equipment, and even then, you weren’t always guaranteed a clear picture or good sound quality. 

However now, nearly everyone is walking around with a camera in their pocket, and people are able to produce high quality videos, quickly and cheaply. 

And while these videos may not hold up to a videographer with a fancy camera, they’re still a great tool to use for a more laid back and casual approach to video marketing. 

In fact, these more casual videos are popular on social media platforms, with people watching everything from live streams, vlogs, product videos and everything in between. 

Here’s why you should be including social media videos for your digital marketing strategies. 

Affordable & Effective

Creating low production videos are a super affordable and effective way to brand your business and market your product or services. 

Studies show that 93% of businesses have acquired new customers via social media video, yet only 10% of companies upload videos to their social media channels. 

A high production, professionally made brand video is an amazing investment for your business, but if you aren’t able to afford that just yet, you can still use video to brand your business! 

Your video can be as simple as showing off your product, or doing a Q&A. These are very affordable and effective ways to market yourself. 

Improves Website Traffic

Video content is shown to help improve traffic to your website. Making your metadata and descriptions on your videos search engine optimised helps improve your search ranking. 

Your videos can also include a call to action, which you can use to encourage people to visit your website, buy your products, or just follow your page. 

Videos Get More Engagement 

Videos typically perform better on social media platforms, garnering more attention and engagement in the forms of likes, comments and shares. 

Many social media algorithms seem to favour video content over still images, pushing them to the top of your customers’ feeds. 

This interest in watching videos, and video features (such as reels and stories), is only growing in popularity as the years go by. 

If you want a better chance at effectively reaching your audience, you need to be making video content. 

Videos Are Reusable 

The videos that you create can be used across a broad range of platforms, whether it’s Facebook, Instagram, YouTube, TikTok, or pretty much any other social media channel you want to use. 

As a content marketer, it’s a great way to save time and effectively reuse content. 

Videos also tend to last longer. A post of an image may only be shown to your audience for the first few days, whereas a video can resurface in popularity months after it was posted. 

Things To Remember

When it comes to creating online videos, it’s important to keep your target audience at the front of your mind.

Different age groups and other demographics interact with brand videos differently. If you have a younger audience, then platforms like TikTok are going to be a vital way to connect with them. 

Other things such as video views are an important part of your strategy, but at the end of the day you want to focus on creating videos that will target your customers. You are better off reaching a smaller amount of people, who are actually interested in your product, rather than reaching a larger amount of people who aren’t interested in what you do. 

If you don’t have the interest, passion or skills to handle your own social media, involving a third party can be a great way to still capitalize on the great benefits that social media has to offer. 

If you are interested in videos for your business, you can find more information here.