When a business owner buys into a franchise they are also buying marketing support from their Head Office. Working closely with the franchisor when it comes to digital marketing can vastly improve a business.
A franchise contributes up to five percent of their revenue to a franchisor for marketing purposes. Therefore it is important to be on the same page when it comes to marketing the business to avoid any disappointment.
Builds Brand Identity
Sending a consistent message is important when it comes to your business. The Head Office should be sharing the same information as the franchisee.
Checking in regularly with the Head Office will help to achieve and build a strong brand identity. This will gain the trust of your customers and both franchisee and franchisor will reap the benefits.
If time restraints are a problem it is a beneficial idea to outsource quality marketing for the company. With digital marketing progressing every single day it is important to keep yourself informed and maintain your brand awareness.
We are offering a FREE 30 Minute Strategy Session to help guide you through the digital marketing progress. We can have the latest strategies implemented almost immediately.
Selling Under The One Brand
A digital marketing plan can be beneficial when it comes to selling products or services under one brand. Using digital channels will keep the whole brand relevant in the ever-changing world of marketing.
The franchise system allows the franchisee to sell under a company’s brand name. Therefore it is important for the head office to offer support and marketing training which will be outlined in the franchise agreement.
Delving In Deep
Social Media Marketing can assist with gaining insight into the general customer demographic of the company. The online marketing strategy can then be created according to these statistics. This will make the content relevant to the audience and the customer journey will be as positive as possible.
To stay ahead of the franchise business competition it is a good idea to bring something unique to the table. Traditional marketers aren’t as valuable as they once were, as there is no way to retrieve the information of their customers and audience.
Delving deeper into customers’ needs will make the company more successful and therefore open up more opportunities for a solid business plan.
More Prospective Franchisees
If a company has a quality digital media marketing plan in place, owning a franchise will be much more appealing to a potential franchisee.
Sending out engaging email marketing, having a good ranking in the search engines and having a presence on Social Media will give a company a favourable reputation with prospective franchisees.
We have digital marketing strategies that specifically cater to companies that offer franchise opportunities. Book in a FREE 30 Minute Strategy Session to discover a whole new world of franchising.