When Should You Start to See Results from your Digital Marketing Campaign?
In business and digital marketing everyone seems to want results now, now, now. As much as it may make sense to rapidly growing businesses or aspiring ones, it is important to note that results will not happen overnight. There are tactics out here where you will see temporary results but for long term sustainable growth, trying to manipulate the system just doesn’t work. As a business owner you want genuine customers, real conversions and actual revenue.
At Englander Davis Digital Marketing Sunshine Coast we pride ourselves on implementing the optimum digital marketing strategies for our clients to achieve their business goals. Professional digital marketing efforts that lead to long term sustainable growth and success within the online space. With that said, here is when you should start to see results from your digital marketing campaign.
Time Creates Great Things
Time and expertise is required for successful online marketing results. Focusing on long term sustainable practices rather than quick fixes means that you must be ready to make the commitment to marketing your business digitally. An agency promising quick fixes is likely making promises that they are unable to achieve. They could also be employing SEO tactics that could affect the performance of your website in the search results.
Patience Is A Virtue
You may need to implement a strategy for at least 12 months before you experience your desired results. This could take even longer if your website design isn’t built to convert, you are inconsistent with Social Media or lacking in the content marketing area. There are many elements that contribute to gaining results from digital marketing and having them all working optimally together provide you with the shortest time frame for success.
The length of time that it takes for you to see results is dependent on a multitude of factors. Including where you start, the goals you set, your budget and your competitive edge. These factors can all have a major impact on the time frame for your digital marketing results.
Where You Start
Every business has a reputation with Google and depending where your reputation sits, it can take time to build or rebuild it to gain trust and credibility. Your reputation won’t improve automatically, it takes time, dedication and the knowledge to do so effectively.
Digital marketing is a long term commitment no matter what your specific goals are. Recruiting a digital marketing agency, such as Englander Davis for one service won’t work as optimally as multiple services all working together.
For example you may see faster results from pay per click PPC Google Ad campaigns than from search engine optimisation SEO but that business will drop off as soon as you stop PPC. For long term sustainability you want to make sure that your PPC and SEO campaigns are synchronised.
Budget plays a large role in the results you will achieve. Like with everything you will get out what you put in. Therefore if your budget is small your results will be too.
If your competitors have a strong online presence, it makes it more difficult for you to outrank them. By no means does your business need to be perfect but it does need to be better than your competitors, which can be done by creating your competitive edge. If you have innovative products or services, digital marketing can assist you to find new audiences and increase your conversion rates.
It’s A Journey
It is important to stay consistent on your digital marketing journey. Once you start seeing results it can be tempting to go back to your old ways. Maintaining an online presence through digital and Social Media marketing requires commitment and continuity. Digital marketing is an investment for the long term success of your business’ online presence.
At Englander Davis we highly recommend looking at digital marketing from a long term perspective. There are many factors that contribute to the time frame of your online success. From where you start to your goals and budget. For long term sustainable results, it is important to understand that effective digital marketing can take time. Digital marketing campaigns don’t guarantee overnight success but contribute to the long term success of your business.
We are offering a FREE 30 Minute Strategy Session to business owners who are ready to invest in the success of their business. Please contact us if there is anything that you would like to discuss further in regards to prospective digital marketing campaigns.