The old saying goes, don’t judge a book by its cover, but that’s what humans do. With books, movies, ads, websites and even each other. It sucks but it’s just how we are. The way you portray your business has a huge influence on how people perceive the quality of your product. As such your digital reputation hinges on having a well-designed website. So, what constitutes a well-designed website? Simply put, it must look good and run fast. It must scale properly for different screen sizes and with over 70 percent of people using their phones as their primary search method you need to have a website that is optimised for phones.

Websites like almost anything that involves stylistic elements are subject to the whims of fashion. Websites need to be updated to stay up to date with modern conventions. Look at websites from the 90s and early 2000s and you will see just how old they look now. Fonts, page layouts and even the colours used can impact what people think of your business. Furthermore, people’s attention spans just aren’t what they used to be. Your website needs to load fast. If your website isn’t loaded in the time it takes to inhale you’ve lost 50% of your visitors. If you can exhale as well… I don’t even want to guess at the amount of business you could be losing. You need to improve and optimise your website on the back end to ensure it loads fast and loads smoothly. Your potential clients, and your wallet, will thank you.