If you rely on new clients finding you through google or other search engines your search engine optimisation (SEO) and website rank are vital to your success. You can’t generate leads if nobody can find you and with over 93% of internet experiences starting in a search engine it is the optimum way to find new business. So how do we get to the top of google? Easy. Well… sort of.
1. Improve on-page loading times
It’s all in the image. 40% of visitors are liable to leave your site if it isn’t loaded in 3 seconds. And 80% will never come to you again. Therefore if you can get under the magic marker, you’ll see a massive increase in return traffic. Dominic Toretto wanted a 10 second car. We say get us a 3 second website.
2. Optimise your site for mobile devices
Over 70% of internet users see their phone as their primary search device. More than PC and laptop users combined. Google knows this and so they rank the websites that work on phones higher. You need to optimise for phones. Simple as that.
3. Use keywords
“Okay Google, restaurants near me.” “Hey Siri find me a hairdresser.” Cheap Mechanics. Mobile I.T. experts. Keywords. Keywords. Keywords. If you can put the things people search directly onto your website it’s going to be near the top of Google.
4. Produce high quality content
Easier said than done. Firstly, you need to update constantly. Secondly, you need to make sure your website is up to date, and you are posting, updating, blogging or anything else as often as possible. However, if your website looks old, your post history is one page long and was last updated in 2005 and your blog has one post you have a problem.
Blogging works wonders for your business. We do it and you’re here. So… boom.
Blogging allows you to improve your SEO while creating a platform to reach out to customers all while humanising your business. Moreover, it just works… and it can be a fun and creative outlet for you or whoever you pay to do it for you.
So there you go. 5 things you can do to help your web ranking. Might seem scary but it’s the future! Embrace it. It ain’t going anywhere.