Time to Give a Damn About Your Brand Reputation
“I don’t give a damn ‘bout my reputation, living in the past, it’s a new generation”
As fun as it is to belt out these iconic Joan Jett lyrics, unfortunately when it comes to brand reputation, you do have to give a damn.
Your brand reputation is how your brand is viewed by people. Having good reputation management will help you keep on top of how your business is perceived by the public, and help you avoid getting a bad reputation.
Your brand reputation is important for every aspect of your sales funnel, so it’s integral you make a good impression on the people who interact with your business online, right from the beginning.
So, how do you manage your online reputation?
Well you start giving a damn.
Have a style guide
“I’ve never been afraid of any deviation, An’ I don’t really care if you think I’m strange. I ain’t gonna change”
You certainly want your brand to stand out from the crowd, but you shouldn’t have a whole lot of deviation in the style you use for your branding.
Having a consistent style that you can easily follow and refer back to will help you manage your brand reputation. This helps ensure that everyone who creates content for your business is on the same page, literally.
Having this consistency helps you remain identifiable to potential customers, no matter where on the web they find. This style guide should cover all platforms you operate on, from social media to your own website.
A well thought out brand identity goes a long way in improving your reputation. If it looks well thought out, you will come across as more professional and reliable.
Focus on customer service
“I’m only doin’ good when I’m havin’ fun, An’ I don’t have to please no one.”’
Having fun is certainly an important part of managing your brand on social media, but we do also have to please our customers if we want to be successful.
You want people to have a positive experience when they interact with your brand online. Putting a focus on your customer service will help ensure your customers feel well looked after. If they have a good experience with you online, they are more likely to want to continue to use your products and services.
Engage with people by replying to their comments and posts, and manage the spam and hateful comments that may show up.
When you engage with people online it helps them feel seen and heard, which goes a long way in your brand reputation.
Have an SEO strategy
“I don’t give a damn ‘bout my bad reputation, you’re living in the past, it’s a new generation.”
With the online world today, it truly is a new generation. So don’t live in the past, and start getting on top of your search engine optimisation.
Having a strong SEO strategy is an incredibly important part of managing your brand online. Your online presence should be as carefully curated as possible. Using SEO, you can help control what happens when people search for your brand online.
The first step is perfecting your website on page and off page SEO, so that you can improve your search ranking. Next, you can start to get your brand name out there by collaborating with people online, such as other businesses, and journals.
When people search your business name you want to manage what they will be finding. If all they see is bad reviews or a small amount of results, you won’t come across as reliable or a business worth shopping with.
Using these tips is a great way to begin managing your brand reputation. If you’re ready to start giving a damn about your brand reputation and you want to learn more, contact us to learn how digital marketing can help your business.