The Importance of Video Marketing

It’s not too hard to see why video is so popular nowadays – for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches hours of YouTube social video per day.

Here we’ll outline some best practices to create and share video and highlight some reasons why video is so crucial to your marketing strategy.

Why Video?

Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging.

Types of Video

There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). To that end, you want to make sure that the type of video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.

Let’s chat about what content and platforms you should use to reach your target audience? Click here and we will contact you.

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