social media live streaming

What Live Streaming Can Do For Your Social Media Account

No matter how long you’ve been using social media it can be unapologetically fast and chaotic and it can and will leave creators behind if it needs to. It can be difficult to keep up…

Using Social Media to Learn About Consumer Needs and Preferences

Social media refers to a suite of online communication tools that enable people to easily share information and network with like-minded businesses or individuals on the Internet. From a marketing perspective, social media is a…

Why your brand must earn the right to be funny?

When’s the last time a brand social account made a pop culture reference or “joke” so painfully out-of-touch that it made you wince? Last week? This morning? Far too many brands fail to use humour…

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