How to Increase Perceived Value (and Charge More)

Perception isn’t always the same thing as reality, even when it comes to something as supposedly objective as your product’s value. In fact, the perceived value of your product is fairly malleable. There are countless…

Why your brand must earn the right to be funny?

When’s the last time a brand social account made a pop culture reference or “joke” so painfully out-of-touch that it made you wince? Last week? This morning? Far too many brands fail to use humour…
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