Social media, are we coming or going. Does anyone truly know how to use his incredible tool? One person tells you to post 20 times an hour, someone else tells you to post 3 times a month, who is to be believed?
Let’s look at some of the most popular social media platforms:
Which platform is right for you?
Truth be told, all platforms are beneficial for all businesses as these platforms have millions and billions of users and this means you are being put in front of a very large audience. This may not lead to sales, however they certainly will help with brand awareness which ultimately, will lead to more revenue. But like with anything you have to have your strategy right.
The benefits of Instagram are amazing and they are expanding and innovating every single day. Different markets are being tested by taking the ‘hearts’ away to get more engagement on posts and not just likes. From the above, you see that with careful planning, you can grow drastically on Instagram.
YouTube is one of our favourite platforms, this is because it is a massive SEO driver. It allows you, as a company to connect with your audience really quickly and also just having someone subscribe really shows the interest they have had in your company. Growing this can be challenging however, once done you are laughing. Remember people are always looking for solutions and people would much prefer to watch something and learn from it than read 100’s of ‘how to’ guides, this is what makes YouTube so powerful.
Everything involving social media revolves around testing and you cannot predict what will work for your business unless you test it. As you can see from the 4 platforms above, they can have massive benefits, but if done carelessly, they can also have a negative impact, once something is online it’s online and therefore, some proper planning is needed.
If you currently have social media, you need to make sure it is speaking the right language. You need to make sure your content and your photos are of a very high quality. You also need to make sure you are targeting correctly and provided people with relevant and useful information. Have a look at your Calls to Action on your posts, are they engaging enough?
To start just pick one social media site: Trying to do too much, too fast, can cause you more problems than benefits. Pick your favourite first.
Create your social media time budget: You could spend hours and hours trying to learn all about social media, however, you may not have the time to do this. Set aside an hour or two a day for this and then stop when the time is up as there is no point focusing all your time on this as then other important parts of your business will be left behind.
Set your social media objectives and goals: What are you trying to accomplish through social media? Are you looking for leads? Brand awareness? Connections? Alliances? Once you have clarified your goals, put time stamps on these and keep checking your progress, the world was not created overnight, so take time to do this properly.
Outline your tactic: There are 100’s and 1000’s of different ways to use social media and you have to pick the ways that will benefit your company. Are you planning on being a quotes giver? Maybe you want to give latest updates within your industry? Or do you want to give a bit of a mix between personal and business information? You have to make this decision and then you have to test it to see if this is working for you.
Make sure your social profiles are completed: This is really important; consistency is vital when it comes to social media. This also gives you an opportunity to write what your company message is, some platforms are better for SEO then others so include some industry keywords to help yourself be found.
Observe: Have a look at some of your competitors, what are they doing? What are they saying? Especially when you are new to social media, it is important to see the standard. This does not mean that you should copy them, but you do not always have to reinvent the wheel. Pay attention to other posts and the engagement those posts are getting.Did they pull you in? What emotion did you feel?Remember touching someone’s emotions is a great way to get them to communicate with you. Social media is a great way to progress your business, it is a cost-effective method and puts you in front of a massive audience, the aim of most business is lead generation. A very well thought out social media strategy can do exactly this. Do not rush this process, if you rush you will fail, you have to be smart when it comes to getting in front of your potential audience. You need them to come to you and you need to invite them very softly into your sales funnel. But first they need to know you exist, so establish some good content and videos.
At ED Digital we are more than your average digital marketing agency. I could sit and tell you all about who I am and where I come from and all the business experience I have had and how I can for sure triple your sales with my digital marketing. I would be able to tell you I have the best team in the world and our formulas are not like anyone else’s. I would be able to tell you all about the things you can do right now to change your sales machine, and how you have everything you need at this moment to make your business everything you want it to be.
But that is a lot of ‘I’, so instead we wanted to tell you what we stand for as a company. Many companies will tell you a story that takes you on an emotional rollercoaster, a bit like how I started in business at 15, got laughed out of boardrooms and did not have enough money to pay my own rent, close to being on the street I picked myself up again… emotional yet? Most digital marketing agents will have something clever or funny to say or bigger still both! Some companies actually pick their business name to attract you in ‘Hotdogs for sale’ even when they sell shoes. The aim being to grab you in and then charge your credit card. Oh, and many marketing companies will tell you they can get you results, let me guess, you paid for something and did not get what you were promised? Shocker!
The world of digital marketing, but here it comes you know what’s next. Englander Davis is not like that, boring, I know. How many times are you going to hear that? Well here is a surprise for you, I/we are not going to give you the speech, you have heard it.