It’s finally the big day. 

You’ve made your decision. 

You’ve picked the time, the place, and the shiny ring. You’ve planned every detail meticulously. 

You’re ready to propose. 

So now, it’s time to see if you get a yes, or if you’re left lonely and heartbroken. 

You’d be surprised just how many parallels you can find between a wedding proposal and your social media engagements. 

Getting good audience engagement on social media can be the first step before your customers commit to buying to you, so it’s important that you are creating thoughtful, tailored content. 

Here are some things to think about, to make sure your followers say ‘I do’ to you and your business. 

You Should Know Your Audience

When making a lifetime commitment, you ideally want to know your partner pretty well. Their likes, their interests, their values, and what makes them tick.

If you know all this about them, you’ll be more likely to have a successful proposal. 

The same goes for your audience on social media. 

You will have more sustained, and meaningful engagement if you and your followers are compatible. 

If you’re not, they’ll just end up unfollowing later down the line, and you’ll be left heartbroken. 

So, in order to make content that they find worthy of engaging with, you need to make sure you know them inside out. 

What sort of platform are they on, what sort of content do they want to see. If you know your own audience’s likes and dislikes, you will be setting yourself up for successful engagements.

If you know your audience well enough, you will know what type of content they value the most, whether it’s video content, instagram stories, or blog posts. 

You should always keep your audience in mind when creating content, so when it comes time to post, you are actually sharing social media posts that will help you increase engagement. 

You Should Have A Plan 

We all love a bit of spontaneity at times. And sometimes, living in the moment creates magical memories.

But sometimes, it creates regrets and bad decisions.

Often, the most successful proposals will be the ones that are well thought out and planned in advance. 

If you are serious about boosting engagement, you should have an engagement strategy across all of your social media platforms. 

You want to know what time your followers are most likely to look at your content, so that you know when best to post. Whether you find this out through trial and error or analytics tools, you should be making sure you keep track of when the ideal time to share your content is. 

Social media is always changing. With different platforms being updated and features constantly being added and taken away. If you have a strong, well thought out plan, you will be able to adapt to the constant changes, and keep your target audience interested. 

You Should Be Ready To Commit 

There’s no use popping the big question, if you yourself are not ready to commit. 

You need to commit to a consistent style, and a consistent tone of voice. This doesn’t mean it can never change or adapt, but you should have a pretty good idea of what you want.

This consistency helps keep your audience engaged with your content, as they know what to expect, and can recognise who you are. 

You also need to be committed to being proactive with your engagements. Reply to all of your comments, except maybe the spam bots. Share your follower’s posts when they tag you, and comment on other businesses’ posts. 

Your engagements on social media are a two way street. You want your followers to engage with you, but you also have to engage with your followers. 

It’s a lot to commit to, and that’s why you have to be sure you’re ready to do what it takes to take your business to the next level. 

In Sickness and In Health 

Social media has become the number one option for many customers to seek out customer care and service. 

Your engagement with customers online is a great way to showcase your customer service skills, and improve the loyalty and trust in your business. 

You need to be ready to engage with your customers, in the good times and in the bad times. It’s almost more important how you handle negative engagements, as this will set a standard and precedent for how you run your business.

If you don’t have a plan to deal with negative situations, or a plan to ensure you have high quality social media customer service, the word will quickly spread and people will start building a negative view of you. 

You need to be ready to commit, in sickness and in health. There are a lot of positive and amazing interactions on social media, but there are also a lot of bad ones too. 

If you keep all of this in mind, you will be setting yourself up for a successful proposal and engagement. 

If you’re ready to get serious about your social media marketing, check out our 6 tips to help you get started.