Best Search Engine Optimisation Australia Drive Traffic and Leads

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DO YOU WANT TO BE FOUND ONLINE? IMAGINE WHEN PEOPLE SEARCH FOR YOUR SERVICE YOU COME UP ON PAGE #1

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Simply grow your business 35% more by being on Bing, Yahoo and other search engines.

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Have you heard the words SEO, known it to be super important, but never really understood what this is?

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SEO = Search Engine Optimisation (don’t worry, there is more).

You have two parts of SEO:

On-Page SEO

This is where you optimise your webpage so that the website can rank higher with search engines. It is made up of relevant content and is ‘keyword’ driven. On-page helps search engines such as Google, find you better.

Off-Page SEO

This is the technique used to improve the position of your website on different search engines. This includes activities such as link building, social bookmarking, even your social media.

SEO is a long-term strategy, but it gives your business the right foundation. Although you have to be patient throughout the process, this will ultimately allow your website to get a consistent flow of visitors which ultimately leads to revenue for you. The beauty about SEO is that it just keeps growing and growing, so if you have the right strategies in place this can be a great asset to the business. Think of this as employing a new sales member to your team, if you want them to perform, then you need to train them properly.

The first 3-6 months are focused around training them on your product and service and letting them build their very only pipeline. The next 6 months is about them building the relationships with prospects. Although they may bring in a few sales here and there, ultimately, it can take time for them to really start performing for you. If you were to give them hot leads at the same time, you will probably boost the sales faster. Englander Davis have devised strategies alongside SEO to help speed up the process. It is important to note that you cannot do successful off-page SEO without solid on-page SEO being completed.

GRAB THE ROPE

Now we understand a little more about what SEO is, let’s have a look at some of the benefits of SEO

Benefit 1

SEO is a fantastic way to increase the quality of your website. In order for SEO to work properly, your website needs to be fast, easy to use, user friendly.

Benefit 2

SEO is considered the framework for your website, this is because in order for this strategy to work you have to follow the guidelines set, which ultimately helps you create a better website and marketing campaign.

Benefit 3

SEO can help your business grow. In the competitive market, more and more people are searching online for solutions to their problems. Search engines have billions of people searching for answers every day, if your SEO is correct this could put you in a very healthy position to bring in the prospects and have them enter your sales funnel.

Benefit 4

SEO is an organic search which means it is relatively cheap.

Benefit 5

If your sales funnel on your website is right, SEO will help bring you the prospects you want.

Benefit 6

Local SEO will help with your engagement level, traffic, as well as conversions.

Benefit 7

SEO will help you build credibility and trust, this means when the prospect goes to contact you, the trust has already been established, easier sale.

Benefit 8

Good SEO drives a much better user experience on your site, a good user experience, psychologically, will make people presume you can then give a good product or service.

Benefit 9

If you can understand SEO this will help you understand the environment of the web as a whole.

Benefit 10

You can measure SEO and your results which can help you see what is working for you and what is not, this will help your better your marketing and website.

Benefit 11

People trust companies that are on page one, so a good campaign can see your business profits skyrocket. There are mounds of benefits to a good SEO campaign, in fact it is one of the first things you should be doing as this compliments all parts of your sales funnel and business.

Here are some tips on how you can improve your SEO right now

Do not just focus on Google, although they are the largest, there are other search engines such as Bing that can help you see a dramatic difference in your traffic to the website and conversions. Believe it or not, not everyone uses Google, who knew that? We did! Only 65% of searches use Google, so where is the other 35%?

Make sure you publish content that is relevant, this means on your website as well as off your website. Don’t spend too much time on irrelevant information that no-one really cares about.

Make sure that you are updating your content constantly, the last thing people want is to read the same thing over and over again, the last thing people want to do is read the same thing over and over again, the last thing people want to do is read the same thing over and over again, see my point?

Make sure that when you are designing your website or if you have already designed it that you check it for metadata. This is your title metadata, description metadata, keyword metadata. This can all sound complicated, but it is really important for your SEO.

Have relevant links and Calls to action throughout your site. Instead of saying ‘click here’ you might want to see ‘training programme here’ this will get more clicks and much more interest. Descriptive links are important as people want to know why they should use the click buttons.

Use alt tags to describe your video media, what this does is allows search engines to locate your page, remember search engines do not see images they see content only so you will be ranked on this.

Get more back links, the more back links the better.

Our final tip is to ensure your website looks the part, make sure it is secure, ensure it functions well, as in make sure you have no broken links, make sure it is easy to understand and represents your story, your message.

TIP 1

TIP 2

Make sure you publish content that is relevant, this means on your website as well as off your website. Don’t spend too much time on irrelevant information that no-one really cares about.

TIP 3

TIP 4

TIP 5

TIP 6

Use alt tags to describe your video media, what this does is allows search engines to locate your page, remember search engines do not see images they see content only so you will be ranked on this.

TIP 7

Get more back links, the more back links the better.

TIP 8

SEO is not the easiest thing to do alone, but it is a really important part of your marketing and success. Have a go and if you need help, you know who to contact.

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Our digital strategy plan is unique to your business. We do not believe in generic strategies per industry, after all you may be in the same industry as someone else but that certainly does not mean your business is the same. However, commonality is a great asset when building your digital strategy.

How do we build this?

The first thing we do is have a look at your current website, this will give us a good indication of the type of website you have, is it designed as a sales funnel? Is it an active shop? And so forth. The next thing we do is check on where you are ranking on all different search engines, we check to see how your off-page SEO is performing as well as analysing your on-page SEO, I know it sounds complicated, don’t worry we know what we are doing. Then we have a look at other people in your industry to compare what they are doing and how. We will then create your tailored digital strategy, and we do this for free, call it a gift from one business to the other.

Imagine a world where there is no catch to receiving something! Now continue reading.

We give this strategy because we know how much it can help your business, the majority of the time the visitors that do this want to become clients because they are so impressed with the work done, after all we do give a guarantee. We have a team of experts in digital marketing who are innovative and listen to our clients needs, once you join Englander Davis you never go back.

This is a no obligation strategy so do enjoy it.

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Carol Handebo

Thanks to Kirsty and her team, I feel for the first time we are getting our story out there the way it should be.

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I can’t thank Kirsty and her team enough for their tireless efforts in designing my new company website and logo. The team are professional, to say the least, and the communication is superb which to me as a business owner is key to happy clients. Once again thank you. Highly Recommended!!!

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Englander Davis have made the complex process of developing a successful website very straightforward. Each step of the way forward was explained clearly and extensive consultation resulted in a website that is both attractive and user-friendly. Post-development support has been excellent. Would highly recommend Englander Davis.

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