You want to ensure you know who you want to target, and then use many different channels to attract and reach your visitors. Some of our successful clients use a variety of marketing channels, some of these are Off-page SEO, AdWords, Social media ads, email campaigning. The best marketing channels will be dependent on your industry, however, never put all your eggs into one basket, you want to be using a variety of methods.
Test, test, test, monitoring your results and return on investment (ROI) is critical to your marketing. This will help you learn what works and what does not. This means you have to monitor your views to your conversions, the number of calls you are getting, the number of people that are clicking on your ad but not actually calling it, why? This shows that you have a problem; you need to find out where this lies and what the solution is. You need to make educated decisions on the data that you are looking at, or you may as well just burn your money. We do a lot of A/B testing to find out which scenario is working best against which content.
Blogging is a really important part of your funnel. You need to be blogging on a regular basis and you need to put this content on your website and monitor the effects. The more content you have the better. Within the digital marketing space content is king. Your content needs to be fresh and relevant, this can help improve your SEO and also helps you engage with prospects and current clients. You need to stay on top of your competition and demonstrate that your company really is the solution for them.
People respond by being told what to do. Most people do not know how to make a decision, which means having a clear Call to action button in different places on your website will help your sales funnel. No-one is going to spend hours searching for your number, unless they want to make a complain. When you do your Call to action buttons, make sure they are offers or giveaways, this will allow people to enter your sales funnel at their own pace. No pressure, and commitment free, this is really important when trying to build your business as some people just are not yet ready to contact you. Do not force this, let them decide, give them control.
Just because someone visits your website does not mean they are going to convert straight away and on average, most websites have a conversion rate of only 2-3%. This means that for every 100 people that come to your website, only 3 may contact you. Re-targeting is really important as it is unlikely that you will capture every prospect’s information That does however, not mean that they are not interested or you should lose hope on them. Develop your retargeting campaigns, this will allow you to be displayed on more popular websites and it will be shown only to people that have visited your website. It is a reminder that you exist to them. If you set this up well, this will give you another chance to bring them into your sales funnel.
People listen to authority, most people would have listened to their teachers in school, and listen to authority figures when they speak. This is where you want to be, become the industry expert. What this will do is have prospects searching for you rather than you searching for prospects and ultimately this means when they find you, the chance of them buying is much higher.
If you enjoy public speaking or workshops, consider holding a learning session workshop or arrange a webinar session. You will however, need to do this consistently for it to work. As people get to know you more, they will respect your brand and this could bring inbound links to your website which again has massive benefits for your SEO- which then brings prospects into your sales funnel.
Everyone is after a fast sale, the true successful do not push and push and push, rather they nurture and look after their prospects. The last thing you want to do is give up on your prospects, they may not be ready for you right this second, but what about in 6 months? You can nurture them by giving them your newsletters, let them see who you are, what is your story? Email campaigning works well here as well. The chances are, if they have visited your website, they are looking for something. They may not know that you have that particular solution, yet, but with allowing them to do things in their own time, you can educate them on who you are and what your company message is. Who knows, they may even be referring you because they love what you do without you even realising it.
The biggest step to improving or creating your sales funnel and marketing is to take action now! If you wait until next week, or next month, or even next quarter, the chances are that you will end up waiting a year or two. You certainly do not need to address everything at once, but this sales funnel will transform your business. You need to create your strategy and have specific and clear due dates of when everything should start and then start making progress straight away.