It is no secret that small businesses have been hit incredibly hard by the events of the past year and a half. Businesses young and old are adapting quickly to fit in with the online world. With consumers following their most loved brands and embracing online interactions as opposed to visiting brick and mortar businesses. 

So moving forward, where do businesses go from here to maximise their growth opportunities in a post pandemic world? The online space is constantly evolving, even more so now to suit the new found lifestyle we are experiencing across the globe. Here is how to rebuild your business with the best web designer company in Australia, Englander Davis. 

Improving SEO

Before sharing all of your industry knowledge and life changing products or services the most important thing to consider is your business’ visibility. Even with the best looking website design and content, your business will miss out on growth opportunities if your website isn’t visible in the search engine results. To enhance your online presence and visibility your business will need to invest in Search Engine Optimisation (SEO).

Search engines are one of the most powerful ways to direct traffic to your website in the digital age we are experiencing. Social Media marketing and online stores are also useful resources to grow your business. Optimising your website for relevant keywords, making sure it converts and increasing high quality backlinks can all improve your ranking in the search engine results. Investing in common search engines such as Google can vastly improve your results and brand awareness. 

Be Consistent

Your business’ online success depends on your visibility. SEO and social channels work together to improve your online presence. You should have quality content on hand to make sure you are posting regularly across all of your social platforms, including Social Media and your blog. Consistent content drives results when it comes to rebuilding your business.

Having lost traditional customer interactions, businesses who were primarily brick and mortar based need to be consistent with their online focus. Initiating conversations with their customers, showing industry expertise and filling a cap in the market. Englander Davis’ marketing services can assist business owners who need to develop their consistency in the online space. 

Look At Your Results

Data is one of the biggest storytellers of your success. As a direct result of the pandemic, internet usage has risen by 70%, as consumers have adapted their habits. With increased desire for connection and interaction during the many lockdowns they have faced. Regularly releasing content to your customers will allow you to gauge the value they want from your business. Data allows you to identify what marketing strategies work and which strategies to implement in the future. 

Small business owners have been faced with multiple challenges as a result of the pandemic but it has also shown the ability to be able adapt in uncertain times. The businesses who continue to practice their key learnings in regards to operating in the online space will enjoy the most success as restrictions are lifted. 

With restrictions still in place across Australia, digital marketing is still such an important process for businesses to initiate before society returns to some sort of normality. At Englander Davis we have a complete design and web development team to create websites for our clients that convert. If your business needs the assistance of a top notch marketing agency, we are the team for you. To rebuild your business the right way here is a FREE 30 Minute Strategy Session to get your started!