google ads

Pros And Cons Of Using Google Ads

Businesses want to get their products and services out there for the world to see and Google Ads can be a beneficial way to do so. People searching Google tend to be looking for something specific. They usually have a reason to do so and often search with intent.

Customers tell Google exactly what they’re looking for by searching the keywords of various products and services. This is what makes Google Ads a powerful way to set up your online advertising. Here are a series of pros and cons when it comes to using Google Ads for marketing campaigns.


Firstly, we are going to be delving into the pros of using Google Ads. Every business owner’s ideal business plan should contain an effective marketing strategy. Mentioned below are some of the benefits of using Google Ads to market your business.

Target Your Audience 

You want to target your audience when it comes to marketing your products or services. Google Ads allows you to do just that. You will gain insight that will help to pinpoint your potential customers. 

You are able to narrow down your reach so that your ads work and are seen by the relevant audience. You have the option to filter out unlikely customers that will improve your overall campaign.

Like most tools these days Google Ads mobile app allows you to easily manage your account at your fingertips.

Quick To Set Up

We know that time is of the essence as a business owner so you are going to need a platform that is quick and easy to set up. The longer a task takes the less time you have to spend in other areas of your business.

When it comes to your advertising you want to be able to set it up seamlessly. Google Ads takes you through easy to follow steps online to set up your account and get going.

It is as simple as pressing ‘Start Now’, entering your email address and your website URL. Then you are able to shift your focus onto the amount you are willing to spend.


Every business has an advertising budget and like most, we are always on the lookout for the most affordable way to utilise it. Marketing costs can sometimes end up being put on the back burner. 

At one point businesses had to pay thousands of dollars for traditional print advertising but now there is an efficient search network online. With online advertising there becomes more options for your business. 

The beauty of Google Ads is that you choose your budget and there is flexibility as to where your budget is spent. For example, if you have two ads running and one is performing much better than the other you can stop the under performing ad and shift your budget over to the other one. 

Although you have control over these factors when it comes to Google Ads, it isn’t all plain sailing.


There are definitely a few cons to consider before you launch right into Google Ads expecting instantaneous results. Not every tool will benefit your business. Therefore you will need to do your research before you set everything up.

You Have To Be Clued In

Rome wasn’t built in a day and neither will your knowledge of Google Ads. To be able to see click-through rates, the number of store visits and understand google analytics you have to do the hard yards. 

Understanding the basics will only get you so far when it comes to this platform. If you really want to make the most out of ad copy, it will require some expertise either on your behalf or your digital marketing team. 

Working with an expert digital marketing company, such as ourselves, can make your marketing dollars go much further than you ever expected. 

We are offering you a FREE 30 Minute Strategy Session where you can find this out for yourself. 

It Can Be Competitive 

In this day and age, it can be extremely competitive in the search results. When you target common keywords through Google Adwords the prices can get hefty. 

Due to this, you may have to choose alternative keywords, which will be cheaper but that may not make you as much in return.

This isn’t the only difficult decision you will be faced with when it comes to Google Ads and if they are a good fit for your business. There are plenty of policies that may leave you feeling a little disgruntled. 

Tough Policies To Abide By

Google Ads make the rules when it comes to setting up a Google account with them. Remember their policies are in place to protect their platform. Whether you agree with them or not you have to play the game. 

You’ll need to read the fine print to make sure that it is the right advertising platform for your business. 

When it comes to marketing platforms each one has its own pros and cons. It’s up to you as the business owner to assess which one will be most beneficial to your business.

If you would like any assistance, in deciphering which marketing platform will be the most effective for your business, book in a FREE 30 Minute Strategy Session, with one of our experts.


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