Keeping track of what the competition is doing is vital to the survival of any business. A competitors audit allows your business to identify primary competitors, see how they place themselves and what services and products they offer. Once you have this information you can better place your business to succeed. Englander Davis can assist you in identifying and analysing how the competition is viewed by the public and how to distinguish your business from the competition.
Your potential clients are most likely also looking at your competitors and a competitors audit can provide you with the advantage you need to stay one step ahead. Identify the primary sources of web traffic to your competitors’ websites. Discover items and services they provide that you should consider offering and analyse the effectiveness of their search engine optimisation. Compare your web traffic to your competitors and identify how to use their strategies to better protect your business’s revenue.
How do they advertise? Where do they advertise? How effective is their marketing strategy and, more importantly, is it more effective than your business’s strategy? Englander Davis can help you decipher this information and develop a unique selling point to harness what makes your company special to improve your branding and develop a stronger relationship with potential clients. Roughly 80% of small businesses flop in their first year. In most cases a lack of proper competitor auditing and research can be partially blamed for the business’s failure. Identifying key competitors and defining what they do more efficiently can boost your businesses online effectiveness while reducing the inherent risk that comes with running a business.
Discover and harness your competitors’ strategies and effective marketing techniques to better target and attract customers to your business and to keep your competitors from getting the upper hand on you.