As a passionate business owner, you’re always looking for ways you can take your business to the next level. 

If you’ve been steadily growing your business, but suddenly come to a plateau, you may be left wondering how you can keep your growth going. 

Why was your marketing working so well before, but now your conversions have stopped growing?

The secret may be in your branding. Creating a brand to support your business can completely transform your digital marketing strategy, opening you up to finding your ideal customer. 

A strong brand will give your company the personality it needs to stand out from the competition. If you think of the businesses that have seen the greatest success in the past few decades, their brand personality probably comes straight to mind. 

Here is why you need to develop a brand for your business if you actually want to grow. 

Social Media Needs Effective Branding 

No one really wants to follow a corporate Instagram that feels cold and emotionless. People are carefully cultivating their social media feeds now, so if you want to get someone to follow you, you need a strong brand voice, that is interesting and engaging. 

People may be interested in your products or services, but they probably won’t want to follow you unless they identify and relate to your brand message. 

Social media is a great tool to drive traffic to your website and make sales, for FREE. Obviously you can also pay for Ads, but if you do a good job of building your brand to target your perfect customer, you can boost your conversion rate without spending a dime. 

Build Trust With Your Target Audience 

Branding turns you from a lifeless business into an actual entity with feelings, and this can help your target audience trust you more. Connecting emotionally with your audience helps you build this trust, and getting to know your customers better is going to help you in all aspects of your business. 

Building trust with your existing and potential customers is an important part of your sales funnel. People may take time to make a purchasing decision, but they will keep coming back to you if they trust your brand. 

A brand strategy that is designed to gain your clients trust is going to help you start closing those sales that you were missing out on before. 

Create Returning and Loyal Customers 

People are loyal to the brands that they like. If they’ve had a good customer service experience with you, and relate to your brand identity, they are more likely to buy from you again. 

Studies show that the chance of selling to an existing customer is between 60% and 70%, whereas the chance to sell to a new customer is between 5% and 20%. 

If your business offers a recurring service, your branding can keep clients loyal to you. They trust you, they feel emotionally connected to you, and they are comfortable with staying with your brand. 

There are many people who stick with Telstra because they’ve built up a strong and powerful brand, even though their competitors offer a cheaper service. 

With a powerful brand, you can take your business to the next level, and become an industry leading influence. 

So if you’re serious about improving your sales, learn more about building your brand story here.