With more than half the world’s population now on social media there’s never been a better time to use the format to spread your brand. Social media users want to find brands on their favourite platforms. Over 80 percent of social media users follow brands and statistics prove people are more likely to follow brands than celebrities.

No matter your business’ ambitions you need to be making the most of social media. Capitalise on this fast and inexpensive way to share your brand with more than half the world.

Here are 5 ways social media can boost your business and help generate business leads.

1. Social Media helps promote your brand

Social media can be vital for promoting your business to the public. It allows you to develop partnerships and contacts in other businesses as well as developing relationships with prospective and current clients. These people can then share your business with their contacts. In this way social media revolutionises word of mouth marketing.

2. Social Media won’t burn a hole in your pocket

Social media can be managed from your phone. You can quickly interact with clients quickly and easily. No need to buy costly adverts. Most social media advertising costs considerably less than conventional advertising methods like TV and radio. It can also be done in-house with the caveat that you need to know what you are doing or risk seeing no ROI.

3. Social Media allows you to reach any demographic

It’s a common misconception that social media is reserved for millennials and gen Z but this couldn’t be further from the truth. Studies show that some of the most active age groups on Facebook are over 50. These age groups are also far more vocal on social media and are more likely to interact with brands and share services they liked with friends and family.

4. Social Media encourages dialogue with consumers

Social media allows you to find out what consumers think of your brand and of the market in an organic conversational way. It allows them to share their thoughts and opinions with you in real time allowing you to communicate back to gain their trust.

5. Social Media helps customer service

Social media allows you to communicate with clients regarding customer service issues in real time without the need to lengthy email chains. This allows you to address their problems quickly while wasting very little time ensuring a streamlined process.