Search Engine Optimisation (SEO) is one of the best digital marketing tools you can use to transform your small business online. 

SEO is something that you should be taking into consideration every step of the way when you are putting your business out there online. Whether it’s your website, social media, ADs, or any other content you are creating online, you should have a strong SEO strategy to ensure you get the most out of your campaigns. 

One of the amazing things about SEO is that you can make it work with any budget that you have, and once it’s properly set up, it will take a long time for it to stop working. 

Here are just a few of the ways that SEO can completely transform your online presence! 

SEO has a high conversion rate

Once you get people to your website, you’re already halfway there! Now you just have to let your website and products or services do the talking. 

Many businesses face either 1 of these 2 issues. 

1. They have a lot of people coming to their website, but they aren’t getting conversions. Often this indicates that their SEO is doing well to direct traffic, but their website isn’t set up properly to make people want to convert. This can be from a lot of different factors, but often it is because your website isn’t well optimised and user friendly. 

2. When they get someone to their website, they have a high conversion rate, but they aren’t getting a lot of traffic to their website. This is often an indication that your website is set up well and is converting, but your SEO campaign isn’t driving enough traffic to you.

Both of these issues can be resolved with the right SEO campaign. Your SEO strategy should account for both how your website functions, and how you rank in search results. 

Once you get your SEO right, your conversions will follow! 

Helps you build brand awareness

SEO and building your brand online go hand in hand. Much of what you do as part of your SEO marketing will also benefit your brand. 

Optimising your website and creating the best user experience possible creates trust and gives you a level of credibility and authenticity that is essential for online transactions. 

Additionally, all of the content that you write to draw people to your website will also help you build that trust and credibility with your target audience. 

The easier your website is to find and access, the quicker you can start building up your brand awareness. 

Organic reach can be more powerful than paid

We love paid ADs here, and they definitely have their place in your digital marketing strategies. However studies have shown that when searching on a search engine like google, people can often ignore the paid ADs at the top.

Having your business rank organically on the first page of search results allows prospective customers to find you, and you don’t even need to rank number 1. Ranking higher is ideal, but customers will often consider any of the results on the first page to be viable options for them. 

It’s certainly worthwhile paying for professional help with your SEO services, but if you don’t have the budget just yet there is plenty you can do on your own first. 

Get Your SEO Strategy Sorted Today

Are you ready to completely transform your online presence and start seeing REAL conversions? 

Englander Davis are your digital partners. We help unlock what is unique about your brand, and use that to bring the right people straight to you. 

Get in touch today to see how we can completely refresh your business’s SEO strategy!