Humankind has been creating ads since before Ancient Egypt. While the pyramids were being built, someone was advertising woven cloth. 

Fortunately, the world of marketing has had a lot of time to develop and adapt. 

We’ve moved past the need to stand shouting at our market stalls, and now we can give our lungs a break, as digital marketing takes over. 

Instead of painstakingly carving words onto stone walls to advertise local businesses, we make facebook posts, google ads and landing pages. 

Promoting your business has never been easier, with all of the techniques humanity has spent thousands of years developing. 

So how do you use all of these different ads to market your business?

Google Ads

Google is the biggest search engine in the world, with 5 billion searches each day. It’s a massive platform, which makes it a great option for your digital advertising budget.

Google Ads work at a pay per click basis, and helps you get to the top of local and organic search results. Targeting specific keywords that work for your potential customers, you can see an influx of people finding your website and business. 

Google ads are an excellent way to get business from intent based customers, i.e. people who are already searching for a product or service that you offer. 

They’re a great way to boost your business results in the short term, while building up your digital marketing in other areas. 

Paid Social Ads

Social media platforms such as Facebook and Instagram are a great way to market your business online, and build your brand awareness. You have more room to be creative with this type of advertising, and you can show off the more visually appealing side of your business. 

Utilising paid ads on these platforms, you can reach both your existing customers and potential new business. 

They’re a great way for small businesses to distinguish themselves from their competitors, and put themselves in the forefront of people’s minds. 

As people’s shopping habits change, social media is becoming a popular place for people to find products they want to buy. Using paid advertising on Facebook and Instagram, you can increase your sales and your customer engagement. 

Email Campaigns 

Email marketing is one of the simplest ways to get your message to your potential and existing customers. They help to drive sales, inform your client base, and promote your business and special offers. 

The return on investment for email campaigns is often quite high as well, as unlike other platforms, your message has a high chance of being received by your target audience. It’s just up to you whether it’s interesting enough for them to click on, and follow your call to action. 

A strong email marketing strategy will also help cement your brand in people’s minds, and act as a reminder of what you have to offer. 

Organic advertising

Organic advertising often takes place on social media, and consists of the content and posts that you, or any one else, makes for free.  

Organic advertising is great as it’s inexpensive and effective once you have an established audience and customer base. It often feels more authentic, and less like you’re trying to sell something, even though you are. 

Once you’ve built up your brand, and you have existing customers, you can utilise their feedback as word of mouth advertising on your social media and website, which is essential to helping new customers trust your business. 

Organic advertising helps you to engage with your audience at every stage of their buying experience with you. It helps to establish a positive relationship with them, which leads to loyal and returning customers. 

So how do you use these different types of ads to market your business?

A combination of all of them is the best way to market your business, but it’s important to take into consideration the type of products and services that you are offering, and then decide which type of advertising is more effective for your business. 

If you’re a business owner, ready to learn how different ads will help your business, it’s time to work with the best digital marketing company worldwide!
Book in for one of our FREE 30 Minute Digital Strategy Sessions, before they all fill up.