Oh look, it’s that time of the year again, where everyone starts asking you what your new year’s resolution is, and what you are hoping to achieve.

Some of us are ready to confidently answer this question and proudly proclaim our grand goals to the whole world.

For others… This is a dreadful question that must be avoided at all costs. 

Regardless of where you stand on the matter, the new year is a great reminder to properly plan how you are going to grow your business. It’s an opportunity to reassess your top priorities, and reevaluate your marketing strategy.

To help you get started with this, here are 4 things you can do to help grow your business in the new year.

Email Marketing 

Email campaigns have one of the highest returns on investment, and you can use them to do so many great things for your business.

You can increase your sales conversions with cleverly planned campaigns that incentivise readers to go and purchase your products or services. 

You can improve your brand identity and awareness as people consistently see you in their inbox and start to remember your name. 

The important thing is to build an email marketing list that consists of your target audience, and then send well thought out emails that are designed to draw their attention. 

Search Engine Optimisation 

Search Engine Optimisation (SEO) is not exactly the most riveting thing to talk about, but it is one of the most important tools for your digital marketing plan, especially as a small business owner. 

A good SEO strategy will dramatically increase your online presence, boosting your website in search engine results, and driving more traffic. 

This can have a great impact on your sales and your brand identity. Unlike a brick and mortar store, your online store depends on having a good SEO strategy to drive sales to your door.

Social Media

Social media marketing has only been growing in popularity as the years go by. If you aren’t utilising your social media pages property, you are missing out on a great opportunity to get yourself in front of your customers. 

The new year is the perfect time to start reinventing your social media presence, and focusing on increasing your engagements. 

Regardless of the type of business, different social media platforms can be very versatile in their uses. Whether you want to share product videos, connect with people or offer customer service, social media can help you.

Blog Posts Worth Reading 

Blog posts are a very important part of your online marketing plan. They can help you boost SEO on your website, and can add value to your customers. 

You want to spend your time creating content that is actually worth reading, and relevant to your audience. 

You need to take some time to think about what your audience needs to hear, and what they will be interested in. 

If you are truly stuck on this, you can always use social media to ask your customer base these questions directly. 

Invest In Your Digital Marketing 

If you’re looking to meet your business goals in the new year, then the team at Englander Davis can help get you there. 

You can learn more here.