When forking out a considerable amount of money for an SEO agency to optimise your website it is important to do your research. Not doing so could have dire consequences for your business’ online presence and bank balance. 

With a quality SEO service comes an increase in sales and decrease in advertising costs long term. So before signing on the dotted line, there are some vital considerations to make. Here is the ultimate guide to finding a search engine optimisation service in Australia to suit your business needs. 

Rome Wasn’t Built In A Day

SEO can be a complicated process and is often misunderstood, which is where errors can commonly occur. Affecting both the success of your SEO campaigns and online marketing. SEO requires an in depth understanding of search engines and the ever changing Google algorithms. 

There are no shortcuts when it comes to successful SEO strategies. Any SEO companies offering this will have an adverse effect on the long term success of your website. Years of experience and a sustainable approach for long term success should be the driving factor, for the SEO company in Australia, you choose. 

Establish Your Goals

Before selecting a search engine marketing company you should establish your goals and they should be detailed and specific. It is important to avoid any company that provides you with one  single generalised goal of increasing traffic to your website. Higher traffic doesn’t automatically generate more sales and revenue. 

Make a note of the specific goals that you want to achieve through SEO. These may include building your Social Media presence, reducing your websites bounce rate or targeting a more niche audience. It is important to make it very clear the specific outcomes that you want to achieve from an SEO service. 

Reviews Speak A Thousand Words

An SEO company should come highly recommended by their past and present clients. Just because they rank higher than others in the search engine results doesn’t mean you should automatically choose them. 

The highest quality SEO companies have many long-term clients who have provided testimonials and referred others to the service. On that note here is a list of our digital partners that we work with at Englander Davis. Reviews are an integral part of selecting an SEO service to suit your business, as they truly speak a thousand words.

Speaks Your Language

It is important to be on the same page as your SEO provider once you have narrowed your search down. Your chosen company should have a clear strategy for reporting your progress. You should clearly state your goals in regards to the KPI’s for your business and make sure these are attainable for your desired SEO company.

Communication Is Key

As a business owner you don’t have time to analyse all of your SEO data and an SEO service should completely understand this and make the process as simple as possible. Experts in SEO have the skills to communicate with business owners in a clear and concise manner. Keeping business owners informed and educated at every point. 

SEO is a long term process so you will most likely be digital partners for years to come. Therefore choosing the right SEO firm is crucial to the success of your business including your websites search engines rank. 

Finding a suitable SEO company isn’t as easy as it would seem. Many companies make promises that they just can’t uphold, which greatly impacts your business in the long run. There are important steps you must take in order to find the right SEO company to suit your needs. From establishing your goals to reading reviews and making sure you are both on the same page. These are the elements to look out for when finding a search engine optimisation service to suit your business needs.

At Englander Davis we take a personalised approach for our digital partners. We know that no two businesses are the same and cater our SEO services to your personal business needs. We are so confident in our approach and its success that we are offering a FREE 30 Minute Strategy Session to improve your SEO.