Dear business owner,
The New Digital World Order has arrived, and they are sending third-party cookies straight to the guillotine.
If your business doesn’t adapt to these marketing changes, it may not survive.
But we understand that the Dimension of Digital Marketing is a whole realm many don’t understand, and we don’t want to see your business suffer because Google has decided to change things up.
That’s why we’ve developed this report – because we don’t believe in gatekeeping this kind of thing and your business deserves to survive this digital apocalypse.
Get your copy of “The Inevitable Changes To Cookies for Remarketing & Marketing” FREE today.
Look, Google has been warning us about killing off third-party cookies for ages now.
We all saw it coming. We just didn’t know when exactly.
Now the Grim Reaper is knocking on third-party cookies’ door and, quite frankly, you’re probably not prepared for what that will mean for the business you’ve worked so bloody hard to grow.
Unless you work in the industry, you probably don’t keep up-to-date with digital marketing news – and if you do work in the industry, you’re probably here because you’re researching how to keep your clients from freaking out when their campaigns start to go south.
Either way – hello, welcome, make a cuppa and grab a cookie (too soon?). We’re going to give you a crash course.
Third-party cookies are an often misunderstood tool used by advertisers to track data about user behaviour online.
These cookies allow third-party sites to collect anonymised data from a user’s browsing patterns, such as which websites they have previously visited, for the purpose of targeting relevant marketing and remarketing content for them.
By using this type of cookie, businesses can ensure their marketing efforts are appearing before users who are likely to be interested in it – making ads more effective by generating leads and increasing potential conversions.
Although their use remains the subject of controversy due to privacy concerns, the reality is that third-party cookies are one of the most useful tools in a digital marketer’s belt when used properly.
In response to these concerns, web browsers such as Chrome and Firefox are shifting away from third-party cookies in order to separate themselves from what is perceived by industry outsiders as shady data collection methods.
Whatever side of the fence you’re on, we don’t really care – we are here to teach, not preach.
Going forward, your business NEEDS to find a way to continue running successful marketing campaigns without the use of third-party cookies.
We can still accurately identify browsers, track visits across devices, segment audiences for retargeting efforts, establish frequency capping controls, understand user journeys across channels, and measure outcomes reliably.
“But howwwww?”, we can hear you say.
Don’t worry, we will tell you howwwww. Patience, young grasshopper.
It’s all in our free cookies report. All you have to do is give it a read.
We wouldn’t be a digital marketing company if we didn’t finish things off with a shameless plug.
Here’s what the team at Englander Digital (the Heroes of the Cookies Apocalypse™) can help you with to adapt to the death of third-party cookies.
(No, it’s not really trademarked, but it was a cute and funny touch, right?)
We can provide you with tailored solutions that will keep your business’ goals in mind while also shielding you and your clients’ data.
In this day and age, it really is for the best to stay ahead of these changes – no matter what industry you’re in.
At Englander Digital, we firmly believe that every business can succeed and thrive. We understand that each business is different and has its own unique selling points. We take the time to learn about your company and then use that information to create a marketing campaign that will help you stand out from the competition.
The changes to 3rd party cookies have been a hot topic in both digital marketing and internet privacy.
Third-party cookies are used by third-party websites to store a user’s activity, such as their web browsing history, and allow for tracking of a person’s online behaviour.
This has enabled marketers to target ads better and create more effective campaigns but also raised privacy concerns about the use of such tracking technology.
In response to these concerns, web browsers like Chrome and Firefox are beginning to move away from traditional third-party cookies and adopt more secure methods of tracking user behaviour while protecting users’ privacy.
The latest versions of these browsers no longer support 3rd party cookies, meaning that marketers must be creative in order to continue targeting users effectively with their ads.
Englander Digital has been at the forefront of this effort, introducing new strategies that allow us to continue running successful campaigns even without third-party cookies. Through our innovative approach, we can still accurately identify browsers, track visits across devices, segment audiences for retargeting efforts, establish frequency capping controls, understand user journeys across channels, and measure outcomes reliably. On top of that, all our processes are GDPR compliant so you can rest assured that your data is safe.
By shifting away from traditional third-party cookie tracking and towards our secure methods of monitoring customer activity on your website while protecting their privacy rights simultaneously, Englander Digital allows you to keep up with the latest trends in digital marketing while still offering maximum value through your campaigns. Contact us today to learn more about our unique approach to remarketing without 3rd party cookies.
We’ll be happy to help you optimize your campaigns for maximum ROI while keeping your customers safe!
This Report Covering “The Inevitable Changes To Cookies For Remarketing & Marketing” Will Help You Prepare For The New Digital Marketing World!