Celebrating Women’s History Month on Social Media
Aboriginal and Torres Strait Islander readers are advised that the following blog contains the names and stories of Aboriginal women now passed.
In countries such as Australia, we now enjoy many freedoms, including free access to resources such as the internet. Women dominate in industries like social media, and often we are the pioneers and leaders of these spheres.
However, it was not that long ago that women had to fight for their right to an education, to vote, and to even be allowed to work.
This month ED has launched our EDucation initiative, where each month we focus on a different topic in the digital marketing world.
In March our topic is Social Media, so we are sharing information, tips and activities that you can practically apply to your own business’ socials.
March also happens to be Women’s History Month.
In order to celebrate and appreciate the amazing achievements of the women who fought for the rights we have today, we will be going through a brief history of women in Australia!
Indigenous Women In Australia
In order to celebrate the history of women in Australia, it is incredibly important to understand and acknowledge that prior to 1770, Aboriginal peoples had been living for more than 60 000 years on this continent.
Australia is made up of many different and distinct Aboriginal and Torres Strait Islander groups, all with their own culture, beliefs, practises, and over 250 language groups.
In many of these cultures women played many important roles including: as custodians of the country and sacred sites, providing food by hunting and foraging, leading women’s religion and rituals, passing knowledge down the generations of women, educating and raising children, preparing medicine and caring for health and wellbeing.
Their roles have been told for thousands of years in stories that celebrate the power of female ancestors.
Women’s History After Colonisation
In 1770 Lieutenant James Cook claimed the east coast of Australia for the British Empire, and by 1788 colonisation had begun, as 1,500 convicts, crew members and civilians arrived at Sydney Cove.
Women in Australia have fought for many of the rights that we take for granted today, but we still have a long way to go.
Today, Aboriginal women are the most marginalised group in Australia, largely due to the lasting effects of colonisation.
To understand more about the historical context of women’s rights in Australia, here is a brief timeline of the historical events that shaped the world we live in today.
Brief Timeline of Women’s Rights & History In Australia
1884 – First Women’s Suffrage Society Formed
The 1st official Women’s Suffrage Society was formed with the intent “to obtain the same political privileges for women as now possessed by male voters”.
Henrietta Dugdale and Annie Lowe were the main reason for the society’s creation, and had previously been strong advocates for other women’s rights issues, such as property rights and the right to a university education.
1891 – Petition For Women’s Right to Vote
A dedicated group of women came together to collect nearly 30,000 signatures in favour of women’s suffrage. This was obviously before the time of internet petitions, and they had to collect these on foot.
The petition ended up being 260 metres long and 200mm wide, taking three people three hours to unroll it from one spool to another.
1902 – Non-Indigenous women win the right to vote and stand for Federal election
The Commonwealth Franchise Act 1902 granted non-Indigenous women the right to vote and to be elected to federal parliament. While this was a great first step, it still excluded Indigenous women.
Women were also not allowed to vote in state elections in certain states.
1943 – First woman appointed to the House of Representatives and Senate
In 1943, Enid Lyons became the first woman to be elected to the House of Representatives. In her maiden speech she was seen as thoughtful, substantial, compassionate and visionary, even making men weep.
Dorothy Tangney, in the same year, became the first woman elected in the Senate, representing WA. She was an advocate of improving social services and housing, among many other issues.
This came 41 years after women had earned the right to stand for federal election.
1962 – Indigenous men and women are granted suffrage
Another 2 decades later, the 1962 Commonwealth Electoral Act granted all Indigenous peoples the right to enrol and vote in federal elections, regardless of individual state or territory laws.
This comes 60 years after non-Indigenous women were granted the same right.
1967 – Indigenous peoples are recognised as citizens
The 1967 Constitutional Referendum recognises Aborginal and Torres Strait Islander peoples as citizens.
Aboriginal and Torres Strait Islander peoples had continuously fought against the injustices they were facing, and this was the culmination of many organisations and people’s efforts, such as the Federal Council for the Advancement of Aborigines and Torres Strait Islanders (FCAATSI), the Australian Aborigines League, the Aboriginal-Australian Fellowship, and the Aborigines Progressive Association.
90.77% of Australians voted in favour of the change.
1972 – Women earn the right to equal pay
In 1972, after pressure from the Whitlam government and women rights activists, the Australian Conciliation and Arbitration Commission (ACAC) granted equal pay for men and women.
This meant that a million female workers were eligible for full pay, and an overall rise in women’s wages of around 30%
This decision still however only applied to about 40% of the female workforce.
By 1974, women were also granted an equal minimum wage to men.
1986 – First woman to be speaker in House of Representatives
Joan Child, a member of the then Australian Labor Party (ALP), becomes the first female speaker in the House of Representatives.
She was liked and respected by MP’s from both sides of the Chamber, and remained the only female speaker in the lower house until 2012 when Anna Burke was appointed.
1994 – Coalition of Activitist Lesbians Australia formed
The Coalition of Activist Lesbians Australia (COAL) was formed to fight lesbian discrimination. They lobbied the Australian Commonwealth to remove discriminations against lesbians, and they remain Australia’s national lesbian advocacy organisation.
2010 – Julia Gillard is the 1st Female Prime Minister
Julia Gillard was the first woman to hold the office of Prime Minister, and was Australia’s 27th PM.
She was the leader of the ALP and held the office from 2010-2013. She remains the only woman to be Prime Minister in Australia.
2011 – ICONIC Julia Gillard speech
“I say to the Leader of the Opposition I will not be lectured about sexism and misogyny by this man. I will not. And the Government will not be lectured about sexism and misogyny by this man. Not now, not ever.” The Hon. Julia Gillard.
In 2011, former Prime Minister, Julia Gillard delivered a speech after then opposition leader Tony Abbot made sexist comments.
The speech has become iconic in Australian pop culture, with many young people remembering this landmark moment in our history. Watch the full speech.
2016 – First Indigenous Woman elected to House of Representatives
Linda Burney, a proud member of the Wiradjuri nation, is the first Indigenous woman to be elected into the House of Representatives.
She aims to solve some indigenous issues in parliament, and is currently Shadow Minister for Families and Social Services and Shadow Minister for Indigenous Australians
Her appointment to this position comes a full 73 years after the first non-Indigenous women held the same position.
2022 – Today
What will you be doing to better the lives of women in Australia today?
This is by no means a complete timeline or history, but it gives a good overall view of some of the landmark moments in our history that allow us to enjoy this beautiful country today.
Women have had to fight for many of the things we enjoy today, from access to contraception, paid maternity leave and even the right to work a job when married.
You can learn more about gender equality in Australia here.
Important Women in Australian History
There are countless women who deserve to be remembered and admired for their contribution to history here in Australia. Here are just a few of them.
Vida was one of the pioneers of the women’s suffrage movement, and was one of the main activists collecting signatures for the 1891 petition.
She also campaigned for a minimum wage and against sweatshops, for equal property rights, and for peace.
Evelyn was an Indigenous activist who made a large contribution to the Indigenous rights movement and played a crucial role in campaigning for the 1967 Constitutional Referendum.
In 1973 she went on to become the first General-Secretary of the Indigenous-led Federal Council for the Advancement of Aboriginals and Torres Strait Islanders.
Lores Bonney was a female aviator who accomplished a large number of world records during her life, including the longest distance on a single flight flown by a woman at the time (1,600 kms in 1931).
She was also the first female aviator to circumnavigate Australia by air in 1932, and the first woman to fly from Australia to England in 1933. By 1937 she had also become the first woman to fly from Australia to South Africa.
Lores cheated death countless times, including a crash in 1933 in her plane, Gipsy Moth.
“I would like to think those flights of mine have a small corner in the history of achievement,” Lores once said. “I always liked to say I travelled the world with a Gipsy.”
Jane Foss Barff
Jane was the first woman to achieve a Master of Arts in Sydney, and was an avid fighter for women’s rights to an education in Australia. In 1981 she became a founding member of the Sydney University Women’s Society, who campaigned for women in higher education.
Gladys was an Aboriginal woman, fondly known as ‘Auntie Glad’, who campaigned for Indigenous women’s rights, as well as women’s rights internationally.
She was the founding president of the Council of Aboriginal Women of South Australia in 1974, and spent her life advocating for the rights of all women, but worked especially to help empower Indigenous women in the community.
Lieutenant Colonel Vivian Bullwinkel
Vivian was an Australian Army nurse during WWII and became the sole survivor of the Bangka Island massacre.
During the massacre, she was hit by a bullet that passed completely thorugh her body. She was found and taken into captivity for three and a half years.
When she left the army in 1947 she became Director of Nursing at the Fairfield Infectious Diseases Hospital. She went on to become a member of the Council of Australian War Memorial, as well as becoming the president of the Australian College of Nursing.
Jean Robertson and Kathleen Howell
Jean and Kathleen were friends who became the first women to drive across Australia and establish a speed record.
In 1928 they set the record for Fremantle to Adelaide by travelling 2824 km in 2 days, 9 hours and 57 minutes.
Their adventures broke down social boundaries about what women could and couldn’t do, and also helped contribute to the popularity of road trips in Australia today.
How Does This All Relate to Social Media?
As we have learnt, women in this country had to fight for nearly every single right that we have today. Without that effort, we may not even have access to an education, or social media.
Social media is a brilliant tool, and often we can educate ourselves and others through the power of various social media platforms.
We can build networks and communities, just like the many women before us. These communities don’t have to be limited by gender or any form of discrimination.
The power is very much in our own hands, to shape the future of the world that we want to live in.
Special days such as International Women’s Day, Valentine’s Day or any other holiday or cause that is close to your heart, are a great opportunity to connect with your audience and brand your business.
It’s important that you are genuine about this, and don’t just try and capitalise on every single occasion possible.
People are more likely to respect and want to follow you if you are sincere and respectful about the content you post and share.
Ways You Can Celebrate International Women’s Day
While Women’s History Month should be primarily about empowering women, it’s also a great opportunity to work on your personal branding.
7 ideas you can use for your social media posts;
- Acknowledge and celebrate the wonderful women who work in your business
- Honour and acknowledge important women in your industry – for example, if you were a law firm you could write a blog post or social media caption about an important female judge or figure in the law industry
- Have women in your company give advice to other women in their field, or young girls who want to work in the industry
- Discuss the steps that your company is taking to support women and create equality
- Share a post about a woman that you look up to, and explain why they inspire you
- Share quotes from women – you can choose a quote that relates back to your business, or it can just be something that inspires you
- Donate to an organisation that supports girls and women – again you can choose a charity that relates back to your industry, or just a charity that speaks to your heart
Many of your audience members, customers and clients will be women. Making a small effort to acknowledge and show appreciation is a great way to encourage engagement, and build your brand identity.