Growing a businesses social media presence and advertising across three franchise locations

Informations

doodle-1

Meet Tint A Car

The teams at Tint A Car Noosa, Maroochydore, and Caloundra are always more than happy to provide you with a great experience and high-quality service to make your time with them the very best it can be. As the name would suggest they specialise in tinting car windows while also striving to do that with the highest quality for both the product and the experience.

doodle-2

The Challenge

We began working with Tint A Car and were after an increase in brand awareness, growth, and success. However across three locations each with their own management, audience, previous stories of success and room for improvement we found ourselves working on social media management and advertising and running and monitoring google ads for each location.

doodle-2

Our Mission

  • Effectively promote and manage social media pages for the three locations.
  • Promote the business directly through google advertising to generate more success within each branch.
doodle-2

What We Did

We worked with Tint A Car with their social media presence and advertising. Through this time we have seen consistent improvement across the three locations for both website advertising and interactions and social media growth. Seeing large growth in social media which is notoriously difficult and then seeing this continue as time went on. Then also witnessing more growth under google ads for each of the locations.

Digital Marketing Campaign

We implemented a digital marketing campaign to support the website before and after development including

Google Ads - Noosa

growing business

Impressions

The branch in Noosa, while still receiving the lowest impressions and actions, performs consistently well.

Google ads impressions have performed very consistently with small increases towards the end of the recorded window.

Clicks

The measured clicks show a similar pattern and increase with consistent levels and a small growth towards the end.

social media

Map actions

Map actions stayed at a very consistent level except for the spike around July which is also an isolated case of this happened.

Verified Calls

Calls have been at a similar level across the recorded window with some increases in March and August and more in a shorter window seen after these increases typically ranged from 3 to 5 minutes which is a good amount to be useful for both the customer and business.

Facebook Managing and Advertising - Noosa

Description

February

August

Likes (total)

153

161

Followers (total)

154

162

Page Views

27

24

Post Reach

511

80

Post Engagements

44

2

 

Total Likes and Followers have consistently been increasing over the recorded window, as these are the larger measured statistics it is a good indicator to see these increase.

The post reach began at a much higher number than it currently is. However, as this number is higher than total followers at the time which does imply that this could have been through paid ads for the page. This also applies to engagements as an extension of this.

As shown in the graph measuring the number of followers a steady growth is evident and can be followed to estimate the success of the page moving forward from this point.

Google Ads - Caloundra

verified calls

The impressions line up with what we then see in clicks, map actions, and calls which is a good indicator of how well the impressions line up with our target audience.
Compared to the other two locations, Caloundra shows this the most significantly

This location has the second-most impressions and clicks.
1,700 more impressions than Noosa
200 more clicks than Noosa
The number of clicks is more consistently reaching higher numbers over time, this is a good sign for the rate of growth for the business.

Calls have more range in their duration than the other locations as shown by the longest call of 11 minutes. There are still more calls within a similar window of the other locations.

Facebook Managing and Advertising - Caloundra

Description

February

August

Likes (total)

252

299

Followers (total)

256

304

Page Views

33

58

Post Reach

525

321

Post Engagements

14

11

Overall the growth we are seeing for Caloundra’s social page is promising and we hope to see it continue for the future. Most of the measured fields are growing by large amounts which will ideally continue for the future of the page.

Post reach and engagement have gone down over the recorded window. Post engagement has only decreased by 3, because of this it may be worth looking into the posts as they release to see what exactly is happening. Post reach has decreased by a larger margin of 204, this may be a result of the posts finding more of the target audience within the amount seen in February. Despite the losses, growth is overall being seen in this page, from this the decreases seen may be to fine-tune the target audience reach and engagement.

Total page likes have dramatically increased leading towards the end of the recorded window, this trend shown across the February to August window can continue over time which is the ideal way for the page to continue. While it is a very sharp increase shown here, we can hopefully see a snowballing effect for the future of the page.

Google Ads - Maroochydore

social media presence

Maroochydore is the best performing location out of the three in all areas. Generating 135% more impressions and 92% more clicks than Caloundra. It has a similar pattern with the two other locations only with higher numbers. The number of impressions, clicks, map actions and calls all show consistent growth and levels over time which is a good indicator for the business’ continued support and future growth.The duration of calls shows a duration indicating the value of those calls for the business. They also show the same growth that is in impressions, clicks, and map actions, meaning this can be a worthwhile component to continue. The trend of this location’s growth is most evident in map actions. At the start of the window shown it would range at around 10 actions. By the end of this window, it can consistently go above 20. With this component especially, it shows that there is an improvement in the business.

Facebook Managing and Advertising - Maroochydore

Description

February

August

Likes (total)

 

1,220

1,296

Followers (total)

1,209

1,285

Page Views

38                   

43

Post Reach

323

1720

Post Engagements

128

125

 

Social media growth can be notoriously slow, so this growth over 6 months is a good sign for where it can go with more time.

Increasing total likes and followers is another good sign for the number of people interested in the business. The recent growth from June is very promising to see and shows a good sign of where the page can go from this point.

The lower post engagements, while only 3, is still something to look at over time as it could be because of the individual users, facebook’s systems or the posted content. But because it is only a small number this will mainly show details over time.

Post reach increased by 1,400, whether from ads purchased for the account or as a result of the other types of growth on the account, the increase will bring in more people that may be interested and serves a good point to continue from.

Overall the growth shown is a good indication of where the social media component of the location can go in the future with the business.

Google Ads - Overview

For all locations, the results for most types of analytics follow a similar pattern based around impressions and clicks. But across this pattern, there is an increase that should continue with this trend.

The pattern of most measured results above changes with clicks/interactions, the impressions are much higher by the nature of the result but it does still align with the general pattern just with these small differences.

There are some gaps for each result with a fairly sharp change. This stops towards the more recent end of the window, this is likely due to changes in the ads that were running at the time. This has gradually come to a stop but may be worth looking into if it happens again

 

2020

 

February

March

April

May

June

July

August

Impressions

1897

2742

5854

2511  

3968

4066

3342

Clicks

159

249

208

306

440

477

425    

Average Cost

$2.98

$2.56

$2.58

$1.58

$1.36 

$1.25

$1.43

Conversion Rate

16.98%

19.28%

10.58%

13.40%

20.68%

18.24%

16.94%

Conversions

27

48

22

16

91

87

72

Verified Calls

14

21

10

41

29

25

40

Cost Per Conversion

$17.54

$13.30

$24.42           

$11.82

$6.57

$6.87

$8.42 

The overall decreasing amount of cost per conversion is the best indicator for the value of the marketing done by a business, as we can see a significant drop in the cost per conversion in this window it shows that there is an improvement over time.

The decrease in cost per conversion is also reflected in the increasing conversions over the window showing a large growth between the beginning and end of the measured time.

Facebook Managing and Advertising - Overview

Across Facebook, there have been 131 new likes over the 3 pages

Both Caloundra and Maroochydore have seen consistent growth for the first half of the recorded window and in the second half, there has been a large increase that has continued for the rest of the window.

Compared to these 2 locations, Noosa has seen consistent growth in followers over the window.

Social media is an improving aspect of these businesses and should be continued with the growth of the business in all its locations.

Noosa total page followers

Caloundra total page followers

Maroochydore total page followers

The Results

Description

February

August

Likes (total)

1,625

1,756

Followers (total)

1,619

1,751

Page Views

98

125

Post Reach

1,359

2,121

Post Engagements

186

138

All three locations are performing well and improving as they continue with social media pages and business promotion through google ads. Of the three, Maroochydore is the highest performing location followed by Caloundra and then Noosa.

There has been significant growth across the three locations social media pages and google ads performance. As a result of this, it should be worth continuing to run these aspects of the locations as they show the potential to bring more improvement to the businesses

 

Overall each aspect of these locations shows promising results for the 6-month window of results and where those results can go in the future of the business.

×

Hi there 👋

We’re a digital agency who believe there’s always a smarter and better way to do things. Ask us anything.✌️

×