DRIVING UP A 260 PERCENT INCREASE IN WEB TRAFFIC FROM GOOGLE FOR A LUXURY CARAVAN AND CAMPER DEALER
Information
- Industry : Travel , Automotive
- Services :Website Redesign, SEO Google Ads, Social Media Management Industry Travel, Auto
- Client :SEQ Campers And Gear
- Platforms :WordPress, Facebook, Google, Google Ads
Meet SEQ Campers
Located on the Sunshine Coast, SEQ Campers is a locally-owned luxury off-road caravan and camper dealership. Catering to outback adventurers that live for adventure but like to live comfortably while adventuring.
The Challenge
Under new ownership, SEQ Campers found themselves with no knowledge of the digital space and in need of guidance to generate sales. They had a one-page website that wasn’t able to showcase the full scope of their products and services. As the only dealer of Kimberley Kampers in South-East Queensland, they found that although they had an established base of loyal followers, they found it difficult to get the word out to new customers across the region.
Our Mission
- Create a website that fully showcases the company’s product range and services
- Drive growth and sales through a unified digital campaign
What We Did
In an effort to direct our efforts toward the correct audience, we began with an in-depth marketing audit. Once we gained a better understanding of SEQ Camper’s digital presence, we implemented a strategy designed to reach their largest market: empty nesters looking for a change in lifestyle when they retire.
To engage this audience, we implemented a combination of organic and paid digital marketing strategies, including organic social media management, search engine marketing, search engine optimisation and website redesign.
Website Redesign
We created a new UI to complement the updated branding of the website with a fresh new feel.
We added a classified section to the site to list second-hand caravans and campers, an event calendar for trade shows, and additional pages to showcase all of the services they provide. We restructured the menu and footer area to make the site easier to navigate, to improve users time on the site, and added a video to the homepage to make the site feel more ‘active’.
Digital Marketing Campaign
We implemented a digital marketing campaign to support the website before and after development including
Search Engine Marketing (Google Ads)
Search Engine Optimisation (SEO)
Social Media Marketing (Facebook Management)
The Results
In 6 months, Englander Davis helped SEQ Campers appear in 885% more searches and increased the size of the Facebook page by 69%.
Our Google Ads campaigns drove 1.03 million impressions, gaining more than double the interaction rate for the Automotive/Travel Industry averages.
Together, these efforts have resulted in an increase in web traffic from Google Search Results by 258% and more than tripled the number of visitors to the website.
