In an effort to direct our efforts toward the correct audience, we began with an in-depth marketing audit. Once we gained a better understanding of SEQ Camper’s digital presence, we implemented a strategy designed to reach their largest market: empty nesters looking for a change in lifestyle when they retire.
To engage this audience, we implemented a combination of organic and paid digital marketing strategies, including organic social media management, search engine marketing, search engine optimisation and website redesign.