The challenge was to grow his obstetrics numbers as obstetrics numbers are falling privately.
He wanted to be booked out further in advance.
He wanted to grow his surgery bookings.
Another challenging issue was he is an older male in this industry.
His target audience is women and infertile men of all ages.
After analysis and we formulated the following strategy:
1. Create a new website.
2. Optimisation of both on-page and off-page SEO.
3. We implemented Google ad campaigns.
4. We grew his Social media presence.
5. Provide weekly and monthly reports to show his growth.