As we all know, stories are a great way to create attention, TV shows like Home & Away, Coronation Street or Game of Thrones are highly addictive, whereas if you look at some of the older shows, like Cheers are not as addictive, and as such, not as effective. TV shows draw your attention in one of the best ways. This is not just because of the cliff-hangers at the end, although this is another technique that you can use. Stories trigger in our brain such as cortisol that is normally a reaction to a form of stress. It is one of your ‘fight or flight’ hormones and this tells us that the listener is so immersed in your story that the body is actually responding to it as if it were actually experiencing the event. This is why we get so attached when our favourite character dies, or the two that you think should be together, don’t. Fascinating, isn’t it?

Do you remember how that film ended? Do you remember which bit of that Sitcom you were up to? Do you remember the person’s name that you met at a networking event a month ago ? You see, it’s simple, people remember stories much quicker than they remember any other information. Did you know that if you send a message through a story this is actually 22x more effective for people to remember. Stories engage and interest more of our brains than what facts or normal logic does. You may have learnt that people who compete as ‘memory champions’ create When you are trying to get your audience’s attention, you can use cliff-hangers. No matter how boring you think your company is, this method makes it sound more exciting than what it actually is. Creating attention is a very powerful tool and people unavoidably release certain hormones when watching or listening to a story and therefore, it gives you a massive advantage when delivering your message. The longer you can keep someone interested in your story, the more that person with empathise with you and your story. They are now looking at a character rather than real life, and they believe in this more easily, because when has a character ever lied directly to them? This allows trust to grow quickly. What you need to do is build your character, is it you? Is it a client? A parent? A child? No matter who it is you need to build, it so that people can relate to it with ease. This results in more engagement with you which will lead to sales.Little cards or templates with little stickmen on them in a story sequence so that they have a better chance of remembering all 52 cards, and they usually compete in under 20 seconds. Stories are a great way to recall information, just think back, you can probably explain to someone the names of the people from that film as well as what happened and what your favourite bit was.