For some businesses, ranking for a larger region may make more sense than optimising for a hyperlocal approach. This is especially true for service area businesses that offer services in various areas and may not get in-office foot traffic. Implementing a well-orchestrated regional SEO strategy can help extend your impression reach without breaking the bank
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Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals, politics and the rise of social awareness. People behind social media networks never sleep. They test new features, algorithms, ads and designs. They are doing their best to keep you attached to your phone,
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There’s no question that Google is the primary focus when optimising for SEO. That said, it should not be the only focus. Bing and Yahoo also have millions of users. These “secondary” search engines are often overlooked because of low market share. Consider this; Bing powers not only its own searches but Yahoo as well.
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In the modern-day of landscape and saturated online content, it’s no longer enough to just build your website and wait for people to visit it. The good news is: there are several things you can do to promote and drive traffic to your website. We would recommend 30 minutes free strategy meeting with us, where
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Have your likes disappeared on Instagram? In May, Instagram began testing a new feature in Canada that would hide public like counts on all photo and video posts. Well, it appears that Instagram is now expanding the test to several more countries, including Australia, Brazil, Ireland, Italy, Japan, and New Zealand! How Do Hidden Likes on
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Twitter can be a robust means of connecting with new audiences, but these visitors will need a lot of persistent attention in order to become meaningful contributors to your bottom-line. The key to this is ensuring that you have a proper lead nurturing process in place, which will take them from Twitter followers to paying
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First of all, what is a landing page? Why (on earth) do I need them? Landing pages are the heart and soul of an inbound marketer’s lead generation efforts. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by businesses. According to Marketing Sherpa’s research, 44% of clicks for
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Modern life is linked to the use of search engines. Just think about how often you suggest “Google it” when you need pretty much any kind of information. A fraction of a second after you search for information on a search engine like Google, Yahoo or Bing, who are steadily climbing in market share, millions of results populate
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Welcome to the 21st century, where self-driving cars are no longer a distant sci-fi fantasy, kids have smartphones in pre-school, and to have a successful business, you HAVE to be on social media! When you hire an agency to take care of your social media, you’re hiring a team with a multifaceted skill set who
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The short answer is yes, Google Reviews do help improve search rankings and overall SEO efforts. While there are a lot of factors involved in search rankings, online customer reviews can be a strong signal to search engines that communicates trustworthiness and authority. In an era in which competition has gotten tougher for small businesses
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