Hello? Anybody out there? Hey, you guuuys… If you’re a brand posting on Facebook these days, you’re more likely to hear an echo than a response. You’ve probably noticed the number of people liking or commenting on your posts has been dwindling for a while now. We dug into the numbers, and what we discovered is
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Social media refers to a suite of online communication tools that enable people to easily share information and network with like-minded businesses or individuals on the Internet. From a marketing perspective, social media is a useful tool for promoting products, building a loyal customer base, sharing information and incentives, and generating buzz about products and
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The old adage says that a picture is worth a thousand words, continues to hold true in the digital age. Across online platforms, images have been proven to boost performance and engagement. Why is this the case? How exactly do visuals help? The power of images lies in the fundamentals of human nature; we are
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Like anything in a successful business – it all begins with a rock-solid plan and a series of goals you plan to slay. There are many layers to sift through with social media. And it can be time-consuming if you don’t know what you’re doing. It’s certainly a far cry from scrolling through your newsfeed
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It’s not too hard to see why video is so popular nowadays – for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches hours of YouTube social video per day. Here we’ll outline some best practices to create
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Perception isn’t always the same thing as reality, even when it comes to something as supposedly objective as your product’s value. In fact, the perceived value of your product is fairly malleable. There are countless studies as well as anecdotes that support the notion that you can tweak small things to increase your product’s value
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Companies are in a bit of a crisis in the modern era. Even though consumer-brand trust is as important as ever, the sad fact is: people don’t really trust brands. Any message that comes from a corporate brand is instantly given extra scrutiny. There’s a solution for this, and its concept is straightforward (though the execution
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When’s the last time a brand social account made a pop culture reference or “joke” so painfully out-of-touch that it made you wince? Last week? This morning? Far too many brands fail to use humour in content marketing in ways that feel relevant, authentic, or genuinely funny. Some agencies are already guiding clients through the
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STEP 1: Let us guess: do you spend sleepless nights thinking about the performance of your business? The solution is simple: send us a message and let us take care of your business growth. STEP 2: Now what was disturbing your sleep has been solved. Just click on the playlist we’ve created especially for you
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