Twitter can be a robust means of connecting with new audiences, but these visitors will need a lot of persistent attention in order to become meaningful contributors to your bottom-line. The key to this is ensuring that you have a proper lead nurturing process in place, which will take them from Twitter followers to paying
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First of all, what is a landing page? Why (on earth) do I need them? Landing pages are the heart and soul of an inbound marketer’s lead generation efforts. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by businesses. According to Marketing Sherpa’s research, 44% of clicks for
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Modern life is linked to the use of search engines. Just think about how often you suggest “Google it” when you need pretty much any kind of information. A fraction of a second after you search for information on a search engine like Google, Yahoo or Bing, who are steadily climbing in market share, millions of results populate
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Welcome to the 21st century, where self-driving cars are no longer a distant sci-fi fantasy, kids have smartphones in pre-school, and to have a successful business, you HAVE to be on social media! When you hire an agency to take care of your social media, you’re hiring a team with a multifaceted skill set who
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The short answer is yes, Google Reviews do help improve search rankings and overall SEO efforts. While there are a lot of factors involved in search rankings, online customer reviews can be a strong signal to search engines that communicates trustworthiness and authority. In an era in which competition has gotten tougher for small businesses
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Social media has always been seen as the playground for B2C companies. While it’s true that many of the top brands leveraging social media operate in the B2C segment (such as Nike and Starbucks), it doesn’t mean that B2B companies don’t have a place in the social media arena. There are companies of all sizes that have
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The truth is: there are A LOT of benefits of video marketing for small businesses. We’ve got 14 reasons why you should care about video—along with examples of how video can help your business and save you time and money in the long run. 1. Get on the second largest search engine in the world
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Click here and send us a message to receive 3 high-ranking keywords for your industry today. The No. 1 challenge marketers say they face today is generating traffic and leads. More than 62% of businesses are having trouble getting the right people to their website. With so many websites competing for the top spots in Google —
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Initially created as an app for communicating through images, Instagram wasn’t considered a powerful marketing platform at first. But the idea was so successful that the app gained over a million followers in just two months. After being acquired by Facebook in 2012, Instagram has become a powerful platform for business. Moreover, it’s a home
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A small business without a digital advertising strategy is like a ship with no captain. Sounds like an exaggeration? Not when you consider the stakes involved. More than two billion people are expected to make their purchase online by 2021. This huge figure includes both products and services. Do you have an e-commerce? Contact us
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