It is no secret that marketing is shifting to the online space and competition is rising on a daily basis. Implementing digital marketing strategies is imperative to keep a franchise ahead of its competitors. There are plenty of strategies to overcome the challenges that franchises experience when it comes to marketing. Franchising is becoming increasingly
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When a business owner buys into a franchise they are also buying marketing support from their Head Office. Working closely with the franchisor when it comes to digital marketing can vastly improve a business. A franchise contributes up to five percent of their revenue to a franchisor for marketing purposes. Therefore it is important to
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There are over seven thousand marketing tools available right now to improve your lead generation. Despite what seems like endless solutions, business owners still struggle with lead generation. In celebration of World Smile Day, here are 5 ways to improve your business’ lead generation. We hope to have you smiling in no time! 1. Give
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An entrepreneur can spend months developing a fantastic idea, use endless amounts of their energy to craft the optimum product but without customers their business is redundant. The future of a business is dependent on customer acquisition. This may sound easy to some but it can definitely be challenging for a business to prosper and
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As a business owner it is not uncommon to experience financial hardship, especially with everything that is going on in the world today. We have experienced the day to day running of a business modernise rapidly this year. As a small business it is important to modernise your business to survive long term. The quickest
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Business struggles can feel like part and parcel of being an entrepreneur. Many people jump into business without taking into account the variables that can make or break a business. For people looking for growth or expansion opportunities, within their business, it is important to take into consideration these common issues that businesses come across.
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Although the amount of women in business is growing every year only twenty-seven percent of small business owners are women. With this comes hurdles faced by the women that have chosen entrepreneurship, especially in male-dominated fields. I want to talk about three B’s for women in business. Being, building and balancing are all challenges that
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Businesses want to get their products and services out there for the world to see and Google Ads can be a beneficial way to do so. People searching Google tend to be looking for something specific. They usually have a reason to do so and often search with intent. Customers tell Google exactly what they’re
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Producing top-notch content is incredibly important these days. We see the benefits of content marketing on a daily basis. Content marketing builds trust, improves conversions, generates leads and allows you to connect with your customers. With the competitiveness of the market only rising, customers expect high-quality and consistent content from the brands they love. Increase
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No matter how long you’ve been using social media it can be unapologetically fast and chaotic and it can and will leave creators behind if it needs to. It can be difficult to keep up with the storm of content, but social media platforms have ways to create something special. One of these new ways
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