With the current climate many businesses have changed the way they operate. The shift to the online space has been prevalent throughout this year. As more and more businesses jump on the online bandwagon it is beneficial to use a digital marketing company in Manchester.
Traditional marketing is not holding up in our modern world. Digital media and online marketing is booming and for a good reason. Over 60% of the World’s population is active on the internet so you can understand the appeal for businesses.
Social Media marketing agencies assist with the improvement of your business’ online presence. Social Media management in the UK is becoming increasingly popular and here are the reasons why.
Massive Changes Upon Us
Before the pandemic hit at the start of the year digital strategies were commonly used to connect businesses to their customer base. For many it has now become an integral part of running their business. Not only has it built brand awareness and credibility but it has also vastly improved reputations.
Adapting and taking advantage of opportunities within digital channels has seen many businesses thrive during the pandemic. Social Media platforms offer a cost efficient way of advertising your products or services from the comfort of your own home.
Lead Customers To Your Door
Over 80% of the public will look for a product or service online. Reading a statistic like that should encourage you to get your business active online if you haven’t already. If you don’t have the required skills to market your business through your Social Media accounts we suggest recruiting some assistance.
A Social Media marketing company will be able to set you up with a digital marketing plan pretty much straight away. Marketing campaigns will be designed and developed for your specific goals. This will increase the amount of customers that you receive through your online platforms.
Many people go straight to their phones when searching for more value that they can add to their daily life. This means that your website and Social Media platforms should be optimised not only for desktops but also for mobile devices. Making it easy for your potential customers to find you is key for attracting more leads.
Being as high as possible in the search engine results is important as the statistics show that people tend to look at only the top 10 page results. This is where a digital marketing company is able to benefit your business again by SEO optimising all of your content that is shared. This will lead more customers straight to your virtual door.
Reach A Wider Audience
A digital marketing agency will find out exactly where your customer base is and implement marketing strategies on that platform. All you have to do is concentrate on improving your products or services and your digital partners will do the rest.
The level of customer service that you provide online should be exactly the same as face to face customer service. Just imagine how many businesses have transitioned to the online space recently. Providing high quality and engaging service is sure to impress.
Email marketing alone, in this climate, where businesses are mainly running online, isn’t going to provide desired results.
Share Your Purpose
The way that things have eventuated this year and the impact it has had on the community people want a sense of belonging. Connecting with each other virtually has never been more important than it is right now.
Customers want to know that your brand is there, ready to connect and genuinely cares about customers. This is the moment in time that a brand will really shine when it comes to sharing values and purpose. The majority of people buy from a brand when they feel connected to it.
Sharing a consistent message across your digital marketing can massively improve your brand story. Use Social Media channels that are best suited to your audience and it will encourage customers to share your message. This will lower your paid Social Media bill at the end of the month.
Earn Major Street Cred, Online!
Online reviews are becoming increasingly popular, as we haven’t been able to get out and about to discuss products and services with friends and family. For companies online reviews can be a quick and cost-effective way to gain exposure online.
Encourage your customers to write reviews for your business and featuring them on your social channels as well as on your website can vastly improve your online reputation. The more recent the reviews the more credibility they have in the eyes of your potential customers.
Our team of digital experts can help you set up your very own testimonials section on your website as well as create posts on social media to showcase your positive reviews. Book in a FREE 30 Minute Strategy Session to find out how we can get you started today!
If you are searching for a results driven Social Media marketing company in London or across the UK, we could be the right fit for you! Schedule your session with one of our experts and learn how you can improve your online presence right now!