No matter how long you’ve been using social media it can be unapologetically fast and chaotic and it can and will leave creators behind if it needs to. It can be difficult to keep up with the storm of content, but social media platforms have ways to create something special. One of these new ways
Social networks are continuously growing more and more popular in the modern world. With 2.3 Billion users, Facebook, created by the one and only Mark Zuckerberg, is currently the most popular social media platform. Creating a Facebook business page could possibly be the most fruitful thing that you will do for your business. Small businesses
It’s National Video Game Day. As a fun way of celebrating this eventful day, we’re going to look at gamification on websites and how it can be used to bring users to your website and keep them long term. What is Gamification? Gamification is a common tactic used by various companies to keep their audience
With social networking sites, such as Instagram, becoming increasingly popular and an important part of our daily lives it is vital to stay updated on the latest trends. Did you know that something as small as one hashtag can predict the success rate of your post? The fact is, that an Instagram post with at
A lot of things go into a customer’s decision to make a purchase. The first thing most people do when making a decision to purchase something is to ask a friend or look for recommendations online. With the ever-growing reliance on e-commerce, most customers don’t even need to speak to a sales representative. Your best
Everybody is always looking for the next great marketing hack. The next great tactic that is going to skyrocket their sales and company growth. That one glorified A/B test to change everything… But often this leads to neglecting key factors that we know impact sales. Product pages don’t need to be fancy, and simple tweaks
Link building can be a rather daunting task. The rules of the link building game have changed so dramatically over the years that it can be tough to figure out how to approach the concept. On top of how much it has changed, it’s a time-consuming task with the potential to yield few results. This
LinkedIn advertising is not just a fad. It’s rapidly becoming a critical element of the digital advertising mix — and for good reason. There’s plenty of informal marketing channels out there such as email, Facebook, Instagram and Twitter. But these platforms are tailored more for our personal digital profile. As a result, venturing into the
Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are business responding? With ad experiences that aim to be assistive and personalised. To create these experiences, marketers are turning to integrated analytics and ads. Here are some of the actionable steps your business can
Podcasting was once regarded as a self-indulgent hobby for individuals who relish the sound of their own voice. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic (some experts have gone so far as to deem it “the next marketing frontier.”) Here are