A digital marketing strategy should include a sales funnel. This is an extremely important part of turning your website traffic into customers. The funnel process is a fundamental part of a marketing campaign and contributes greatly to the online success of your business. Below is the process of how a sales funnel works and why it is a vital part of digital marketing.

What A Sales Funnel Is And How It Works

A sales funnel is a combination of marketing techniques that are used to increase traffic to your business. The funnel allows you to nurture your leads appropriately in order for them to become loyal customers who support your business.

It works like the fundamental use of a funnel. You place the funnel where you want something poured into, then you pour in the substance and it filters through and fills the container. A digital marketing funnel follows the same exact concept. 

You create your funnel to achieve a specific goal. Usually a customer purchasing a product or service from your business. You then fill your sales funnel with traffic using digital marketing strategies. The traffic is driven from the top of the funnel to the bottom where they convert to a customer and become a supporter of your business.

ACCD Digital Marketing Funnel Formula

The funnel can be split into 4 main areas. Each letter of the formula represents a stage of the digital marketing funnel. In order to convert a visitor to a customer that supports your business, you have to nurture them throughout their time in the funnel until they end up becoming a customer.

The Stages Of A Digital Marketing Sales Funnel

To gain a better understanding or for any business owners who are new to this sales funnel formula we’re going to break it down into the four main stages of a sales funnel:

1. Attract
2. Convert
3. Close
4. Delight

Attract

This is the stage where you attract prospects to your business through advertising and marketing tactics. The goal is to encourage people to visit your website.

Convert

Promotions and sales are conducted to attract visitors to provide their details such as their email address or phone number.

Close 

This is the part of the funnel that captures the real sale of the offer. This is the part that encourages prospects to convert to actual paying customers.

Delight

This is the stage where your business has the opportunity to provide excellent service to maintain your customers and hopefully receive referrals or repeat business.

It is important to remember that not everyone who enters the tunnel will become a customer. However the funnel will significantly improve your odds and establish a long term relationship with potential customers.

Search Engine Optimisation

Search engine optimisation provides a long term and sustainable approach to getting digital marketing traffic into your sales funnel. Ranking your website at the top of Google for specific keywords will attract visitors that are searching for the information you are offering. When they take the opportunity to click on your website they will enter your funnel. Content marketing such as blog posts with relevant keywords can help your business gain exposure in the search engines.

Email Marketing 

This is a strategy implemented to nurture prospects within your digital marketing sales funnel. When a customer subscribes to your mailing list on one of your landing pages you attain their name and email address. Once they’ve subscribed you have the ability to send personalised email campaigns that relate directly to where they are in the sales funnel. Incorporating email automation campaigns can ensure that prospects move to the next stage of your funnel.

A Sales Funnel That Converts

It is important that your forms to get your website visitors to converts are easily accessible. Putting the button for the form at the top of the screen as well as at the bottom simplifies the funnel process. Only collecting the information that you need, instead of asking for too much information at the top of the funnel will lead to a higher conversion rate. You have the opportunity to collect more information along the way including in the middle of the funnel and the bottom of the funnel. 

A digital marketing sales funnel combines a number of different marketing techniques to increase traffic to your business. These leads are then nurtured appropriately and become customers who support your business. It resembles the process of an actual funnel. The goal is to feed traffic into the top of the funnel and filter them through until they convert. Therefore making a sales funnel a vital component of digital marketing. 

Here at Englander Davis we assist businesses who are serious about improving their digital marketing strategies. We implement sales funnels that are built to convert and will contribute to the success of your business. We are offering you a FREE 30 Minute Strategy Session to completely transform your digital marketing strategy.