Your online reputation is so important when it comes to how your potential clients view you. 

People are looking at reviews to help decide whether to shop with small businesses, so you want to make sure that your online reviews are an honest reflection of your business. 

Positive reviews can help build trust and credibility with your brand, and encourage new customers to make a purchase with your business. 

Negative reviews, however, can be hard to handle. 

Negative reviews can feel like an attack on your business, but at the end of the day, a genuine review from a real customer is better than a fake one. You can use criticism as a chance to grow, and show off your customer service skills. 

Dealing with fake online reviews

Fake negative reviews on google have become a real problem in recent times. These are reviews from people who for whatever reason decide to leave a bad review, despite never having bought your products or engaged your services. It could be a disgruntled employee, a competitor, or just a random person who is bored and has nothing better to do. 

These fake customer reviews can be devastating to any business owner because you put so much of yourself and your hard work into your products or services. 

It’s not fair for someone to ruin your online reputation with false accusations and lies. 

So, how do you handle these fake reviews? 

Report the review to google? 

You can contact Google and try to get the review removed. The issue with this is that sometimes Google will mark you down for it, especially if you have too many false reviews to report. 

So now you have to deal with not only fake google reviews that are ruining your brand reputation, but you also have to deal with getting punished by Google for something that is not in your control. 

So, you need a solution that can help reveal the review as fake, without risking any further damage to your business. 

The solution 

As awful as fake reviews are, it’s just another part of being a business owner. It’s all about how you decide to respond to the situation. 

Responding to all of your reviews helps show that you actually care about what your clients think, and you care about giving them a good experience. 

When it comes to fake reviews, it’s important that you call them out as fake. If you ignore them, people might assume that they are true, and your brand could suffer. 

We have created a FREE ebook that includes templates on how to respond to both FAKE negative reviews, as well as real negative reviews. 

We specialise in rebuilding brand reputation, and we’d like to share that expertise with anyone who’s had the misfortune of being targeted by fake reviews online. 

Take control of your brand reputation, and download the book today!