8 Tips For Using Video On Social Media

When it comes to creating videos for your social media marketing, it’s important to have a clear plan and strategy. 

You should understand your audience, and also understand your own brand. If your tone of voice is typically serious and informative, it may not make sense to post content that contradicts with this. 

To help you create effective video content, we’ve compiled this list of 8 social media video tips to keep in mind! 

And once you know the rules, you can learn when to break them. 

  1. Make Your Videos Valuable

One of the most important things to remember when making videos for your social media is that you want to be adding value to your customer’s life. 

This doesn’t have to be complicated. If your videos are funny and entertaining, you are adding value to your audience’s life. Many of the popular videos on social media are made purely for entertainment purposes. It’s a great way to spread brand awareness and build on your own story. 

You can also aim to educate your audience, whether it’s about your products, or about topics in your industry. Positioning yourself as an industry expert is a great way to create trust with your brand. 


Studies show that if your video doesn’t grab the viewer’s attention in a matter of seconds, they will keep scrolling. 

With the constant stream of content available to us, our attention spans are getting shorter and shorter. So you need to be really interesting to get someone to stay and watch your video. 

You want an eye-catching title, along with an engaging thumbnail for your videos. Be careful not to go overboard with clickbaiting, because this can easily backfire. You can however exaggerate and hype up the video by using dramatic wording. 

  1. Be Accessible 

You want to make sure that your content is versatile and accessible to your audience. Having videos that don’t require sound is going to help you reach a much wider audience. 

Many people will scroll through their social media with their sound turned off, especially in crowded spaces, where they don’t want to play a video with sound. Having a video that doesn’t necessarily require them to listen, is a great way to get more people to watch. 

Adding captions to your video can help with this problem, allowing you to use dialogue without the person having to turn sound on. It’s also a great accessibility to hearing impaired people. 

If sound is an important part of your video that’s okay, just make sure you encourage your viewers to turn their sound on! 

  1. Keep It Short & Sweet

58% of viewers watch the entirety of a business’ video if it’s less than 60 seconds long. On social media, short videos perform the best. 

You want to keep your video between 2-3 minutes when using social media platforms like Facebook or Twitter. 

On TikTok and Instagram it’s an even shorter limit, with 1 minute videos being the most successful. 

Experimenting with your video length is a great way to find the sweet spot for your audience! 

  1. Share Your Audiences Videos

Your customers may be making their own videos about you and sharing them to their own social media pages. 

Sharing these videos from your customers is a great way to advertise your product or service, and improve trust with your brand. 

This form of digital marketing is free, and super effective at building brand trust. 

  1. Take Advantage of Stories

Instagram stories are a great way to get in front of your followers. Algorithms are tricky, and sometimes even if someone is following you, you won’t show up in your feed. 

Stories are a great way to spread your reach further. 70% of instagram users watch their stories daily, even if they don’t scroll through their entire feed.

Putting videos on your story, or even sharing your own posts to your stories is a great way to ensure your content is actually getting seen by your followers. 

  1. Use live streams… if you dare

Live streaming can be a fun and exciting experience for both you and your audience. However, it does come with it’s risk.

Obviously when something is live you need to be prepared for things to go wrong. You won’t be able to edit things out, or carefully cultivate your words. If you are going to livestream, it’s a good idea to prepare yourself beforehand. 

The live streaming market is predicted to be worth over $247 billion by 2027, and yet very few brands are utilising this video marketing strategy. 

Live streams are incredibly versatile, and help foster audience engagement. The audience may feel more intimately connected to you in a livestream. 

Live streams can be used to announce a new product, answer customer questions, or explain how a product works. 

  1. Have a strong call to action

Videos are a great way to push traffic to your website, so you want to make sure that you have a strong call to action at the end. 

You don’t want to overwhelm your audience by asking them to do too many things. You want to make it as easy as possible for them to do your required action.

Keep it simple. If you want them to follow, tell them to follow. If you want them to go to your site, direct them to your site. 

Anyone can use video marketing campaigns to their advantage, and we hope these tips will help you take control of your social media strategy! 

If you want more social media tips, you can check us out here! 


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