An entrepreneur can spend months developing a fantastic idea, use endless amounts of their energy to craft the optimum product but without customers their business is redundant.
The future of a business is dependent on customer acquisition. This may sound easy to some but it can definitely be challenging for a business to prosper and acquire customers in an already oversaturated market.
Here are some effective customer acquisition strategies to recognise and improve customer acquisition.
1.Win Them Over Logically And Emotionally
Brand story and business values are super important when it comes to aligning with potential customers. People tend to buy on emotion so if a brand has a noteworthy story that sets them apart from the competition it can do wonders to use it.
When customers are won over emotionally and logically they are much more likely to recommend a product or service. Customers’ word of mouth referral will also cost a business nothing, which is a nice bonus.
2. Basic Maths Is Required – Cost Of Acquisition < Value Of Customer
The cost of acquiring new customers should not exceed the value of the customers. A lot of business owners think that you have to spend money to make money. This is true to a degree but the money spent shouldn’t outweigh the amount customers are willing to spend.
No matter how much stock or products a business has, if they don’t make money on any of the transactions they won’t make money at all.
This is incredibly important to note from the outset so that a solid business plan can be implemented.
3. Think Long Term
For a sustainable growth strategy it is a good idea for a business to think long term. A long term plan scales up with a business. No more band aid quick fix options for building customer acquisition.
Long Term Strategies Include:
- Search engine optimisation
- Drip email campaigns
- Scalable lead generation and customer acquisition process
These long term strategies can be used within the content that is shared on a website, blog or even across socials.
4. Content Is King
Creating a powerful content marketing strategy has the potential to improve your customer retention. Content should be seen as the foundation of any business.
Pros Of Content Marketing:
- Quality content builds links and credibility
- Re target audience
- Build a targeted customer base
Social media is a great way to get your product or service in front of your audience. If a business owner doesn’t have the required skills to design high quality content it is best to outsource some assistance from an experienced digital marketing team.
How about a FREE 30 Minute Strategy Session to kickstart those customer acquisition goals?
Creating content specifically designed for relevant audiences will help businesses gain their optimum customer base.
5. Make The Deal A Sweet One!
It’s no secret that most people love a discount. It’s highly likely that the last thing a person purchased was either on sale or had a discount. Did someone say free shipping?
When someone feels like they have received a great deal it automatically makes them like that brand over competitors. There are lots of promotions that a business can offer to acquire new customers.
A popular promotion is encouraging people to subscribe to your email marketing for a reward in return. This sends them a call to action and takes them straight to a business website.
6. A Website Designed To Convert
No one is looking for a fancy website with all the bells and whistles. Customers want to see a website that is easy to navigate and has a seamless checkout process. If a website is hard to get around bye, bye customers.
An immaculate product description that tells the customer exactly what they will receive creates a great customer experience. Website loading time should be also efficient so that customers aren’t lost in the bottleneck traffic.
Every single page should have a call to action to make the checkout process fast and easy.
Customer acquisition definitely isn’t as easy as it seems. It takes thoughtful planning and the correct execution. It is important to have deliberate intention when it comes to the strategies that you implement to acquire new customers.