5 Tips to Improve Your Brand Reputation Through Social Media
In the new digital era, your online reputation is not something to be taken lightly.
Your brand reputation management should be one of your key marketing strategies, as a great online presence can have a substantial impact on whether a customer chooses to buy your product or service.
If you want to improve your online branding, a great place to start is your social media reputation. More and more buyers are finding businesses through various social media platforms, and so it is a growing opportunity, with endless benefits.
But don’t worry, you don’t have to do it all alone! We have compiled this list of tips to help you create a positive brand reputation through your social media.
Stay Active & Consistent
Social media is a fast-moving and constantly changing medium. A trend that was popular one day could be dead the next day. Staying active and consistent can help you avoid losing your audience.
If you want to see success on social media, you need to be active online. This doesn’t mean posting a million times a day, but you should be posting at least 3 times a week, and keeping up with your stories.
As well as being active, you need to be consistent. Your customers should know what to expect from your general content. If you stray too far from what people followed you for, you risk them unfollowing.
Your consistency will also help you establish your brand identity, which will help with building trust and finding your target market.
Post High-Quality Content
You want people to trust your business, then creating high-quality content for your social media marketing is one way to build this trust.
If people doubt you and your brand, even for a second, it can be detrimental.
Your content marketing should represent your voice, and also establish you as an expert in your field. If your posts are full of low-quality images, and false or incorrect information you will be damaging your reputation and your relationships with clients.
You want people to want to engage with your posts, and so making them attention-grabbing and thought-provoking will help you to maintain interest in your business.
Social media is a great chance to have fun with your content, as it can be more casual and laid back. You just have to make sure that it is high quality!
Manage Your Engagements
Engagements help to increase your brand loyalty and reputation, as people will feel like you genuinely care about them when you engage with them online.
You want to manage your engagements by replying to all of your comments and handling your customer complaints in an efficient and professional manner.
People are looking to social media comments for online reviews from customers, so it’s incredibly important that you are addressing both your negative and positive engagements.
Ask your followers questions in your posts, and include your calls to action. Polls are a great low effort way for your audience to engage with you, as it takes very little time and energy to complete them.
You want to make sure that you are nurturing your online relationships with clients, as this will benefit you greatly later on in the sales process, and benefit your brand reputation.
Grow With Your Audience
At the end of the day, your audience and your customers are who you are creating your brand identity for. Your reputation is all about how they perceive you.
So it makes sense that you want to grow with your audience and listen to their feedback and opinions.
The great thing about social media is that you can communicate directly with who you are aiming to sell to. You can make changes and adjustments to your online presence based on what they want and what they are interacting with the most.
By growing with your customers you are helping to sustain those loyal customers, and maybe even stumble on new business opportunities in the process.
Statistics may seem boring and overwhelming to look at, but they’re your best friend when it comes to improving your social media presence.
Keep statistics on everything you possibly can. If you know when your posts get the most likes and engagements, you can plan to post around that time. If you know who your audience is, like their age, gender and other interests you can create content tailored to them.
Keeping statistics will help you make sure that the content you post is reaching as many people as possible, and that it is relevant to their interests.
These are just 5 of the things you can do to start improving your brand reputation over social media, but building your brand is an ongoing process.
If you want more tips on improving your brand, you can access our FREE ebook here.