A sales funnel is a customer-focused marketing model that depicts the customer journey toward the purchase of products or services. Most prospects won’t purchase from your website the first time they come across it.
It takes time to build a relationship with potential customers. This is where a sales funnel comes into play with its multiple processes. Plenty of potential customers will enter the funnel but not all of them exit at the same point.
There are plenty of advantages using a website sales funnel within your digital marketing. Here are five benefits of utilising this process in your small business:
Highlights Customers Interests
Creating a sales funnel makes your marketing strategy a simple process. Mapping out the funnel allows you to decide the sequence of steps within your funnel. This will highlight your potential customer’s interests.
Insights from the funnel can then be used to improve the customer experience. Sales funnel tools can be implemented to create landing pages, email marketing campaigns and forms aimed at specific types of customers.
Experience United Marketing And Sales
Once you have mapped out the purchasing journey you can then focus on uniting the marketing and sales process. This will allow your business to share relevant pieces of content with the relevant audience.
Your content team can focus on creating a top-notch content strategy that speaks to your potential customers. Having an organised and efficient online marketing strategy will assist with improving your conversion rate.
Optimises Conversion Rate
Planning out the customer journey and customising their experience prompts purchase decisions and increases your conversion rate. A sales funnel gives you the option to improve your marketing strategy and correct any issues with the funnel.
You have the ability to analyse the results of your sales funnel and even predict future insights. This will allow you to plan future conversion rates and boost your sales.
The benefits of a website sales funnel are endless. In fact, we can set you up with your very own sales funnel and skyrocket your sales. We’re that confident in our digital marketing professionals that we are even offering you a FREE 30 Minute Strategy Session. Completely free with no obligations!
Improves Brand Story and Awareness
Social media or b2b marketing aren’t the only ways to improve your brand story and awareness. Sharing a powerful brand story within your sales funnel marketing strategy can enhance your business.
The awareness stage is incredibly important as this is where you will attract new customers to your business. Showing the value of your products or services will increase your brand awareness.
Potential customers will gain trust in your business and this can also lead to repeat purchases. A powerful story will motivate customers to take action. They will then move down the tunnel, which is how a sales funnel works for your business.
A More Personal Approach
Not all potential customers are sales-ready straight off the bat. Some leads need more information and nurturing before they are ready to take the plunge.
Planning out the customer journey and collecting their insights can help you to deliver more relevant information to them. Having access to a complete insights history allows you to project the percentage of leads that will make a purchase.
You have the ability to grow your business with the implementation of an effective website sales funnel. It all starts with the top of the funnel. If you haven’t already started creating your website sales funnel we would suggest getting straight on to it!
If you have any questions or aren’t quite sure where to start, book in a FREE Strategy Session with one of our experts. We’ll have your sales funnel up and running in no time!