14 Benefits of Video Marketing for Small Businesses

The truth is: there are A LOT of benefits of video marketing for small businesses.

We’ve got 14 reasons why you should care about video—along with examples of how video can help your business and save you time and money in the long run.

1. Get on the second largest search engine in the world

With over a billion users who watch over 250 million hours of video each day, YouTube is the second largest search engine in the world. It’s where your potential buyers are searching, so you’d better be there. “How-to” searches are among the most popular on YouTube, making educational content a strategic opportunity in this space.

Make the most of the platform by understanding how YouTube content fits into the buyers’ journey.

Would you like help with your video content? Contact us!

2. Rank higher in search

While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google (and others, like Bing and Yahoo) significantly.

The truth is, adding a video to your website increases your chances of ranking on the first page of Google results by 50x. That makes it well worth the effort – especially when 75% of people never venture past that first page!

3. Increase the understanding of your product

Products and services can be complex, and it’s essential that your audience understands yours before they make a purchase. Lucky for you, website visitors are 64 to 85% more likely to purchase after watching a video.

An explainer video gives you a chance to show – not just tell – potential customers what you’re offering and how it solves a problem. It tops our list of recommended videos to make first. So, if you don’t have one yet, get on it!

Need help with it? Send us a message by clicking here.

4. Offer your consumers the medium they want

Video traffic will account for 80% of all consumer internet traffic in the world by 2021! On top of that, 4x as many consumers would rather watch a video about a product/service than read about it, according to eMarketer.

Without a doubt, video content is your audience’s medium of choice. Knowing that, why not give the people what they want?

5. Boost email click-throughs

Including the word video in an email subject line can boost open rates by 19%, and click-through rates by 65%. According to Martech Advisor, including video in emails can boost click rates by 300%!

The best way to include video in email is not to embed the video itself. This is because most email clients don’t actually support inline playing of the video. Even if they do, large video files increase the likelihood of your email getting caught in spam filters. Instead, include a thumbnail from the video in the email body that users can click to view the video on your website or landing page. You can even set the player to autoplay for the fewest clicks.

Ready to start? Contact us to find out more.

6. Build stronger brand affiliation and connection

Watching a video provides both audio and visual stimulation. The mere activation of both of these areas of the brain means that viewers are more engaged and therefore naturally develop stronger affiliation and interest in the content they’re consuming.

This is crucial for a small business striving for brand recognition and dependent on loyal customers who keep coming back for more.

7. Capitalise on the low barrier to entry

A lot of businesses think that there are high costs associated with video and a long list of equipment that makes getting into the video marketing space tricky. It turns out, that’s all a myth.
Chances are you have at least a 1080p camera in your pocket or on your desk right now. Maybe you’re even reading this post on it.

All you actually need to get started is a smartphone and some basic editing software. So, play with the big kids – you’re ready now!

Need help with your videos editing? Send us a message.

8. Show up more in social feeds

Social feeds (Facebook and Instagram, specifically) do a great job of showing people what they want to see. Algorithms based on users’ previous activity, make it hard for small businesses to be discovered by new audiences.

At the same time, video posts are rising to the top of newsfeeds everywhere. People are more likely to stop mid-scroll for eye-catching video content and those interactions will always help your reach. So, when it comes to social, video is your express route to being seen.

9. Create more low-touch education options

You don’t have a big team… even outside of marketing. So, the more you can encourage your audience to educate and help themselves throughout the buyer’s journey, the better.

By creating low-touch educational video content, you make it easier not only on the buyer, but also on the sales team (especially if that sales team is you!).

Are you using the right sales funnel? Not sure about it? Contact us to find out.

10. Tell a stronger story

There’s no better way to reel buyers in than with a compelling story. And who better to share your story than your biggest advocates: your customers? You can record customer testimonials in person, but that isn’t always possible.

Luckily, there are other ways to make the magic happen. Getting a customer on video can be as simple (and as low-cost) as asking them to record themselves on their webcam or phone. You can provide them with a list of possible questions to answer or let them run with things completely unscripted. Either way, it’s powerful to have a real person explain in their own words why they love your product, your brand, and your team.

11. Increase conversions

Conversion rates double for websites using video. Your website is dying for a play button!

Want to find out more? Contact us.

12. Track potential buyer consumption patterns

As video evolves, so do video metrics. It’s now not only possible but easy to track how long people are watching and what areas of your video are being re-watched or skipped.

Wait: it gets better. If you’re using a video platform that’s integrated with a marketing automation platform, you can see this info for each of your potential buyers. That means you can create targeted follow-ups and have a more accurate idea of who’s interested and most likely to buy.

14. Get More ‘Bang for Your Buck’

As many as 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device. Website visitors are 64% more likely to purchase on an online retail site after watching a video.

Companies that use video are growing revenue 49% faster than those that don’t. The numbers speak for themselves, but we’ll say it anyway: you need video.

Now that you know why small businesses need video content, just remember that it’s not only videos that will help your business grow, it’s how you use it. For more information, book now your 30 minutes totally free customised strategy now.

Font: Vidyard

Write a Comment

Your email address will not be published. Required fields are marked *


Hi there 👋

We’re a digital agency who believe there’s always a smarter and better way to do things. Ask us anything.✌️