Social Media Content Marketing is an imperative part of any business striving to gain new customers. Social Media Marketing through the various Social Media channels available may seem overwhelming at first. With most marketers using social networks to outsell their peers it is becoming even more important to utilise Social Media platforms for business advertising.
You may not be aware of all of the benefits of a digital marketing strategy that uses Social Media posts to promote your business. So much so that half of current business owners aren’t using Social Media profiles at all to promote their businesses. There are many benefits to sharing on Social Media including the potential to gain new customers.
Improve Brand Recognition
Gaining brand awareness is a likely goal in any business’ marketing strategy, as consumers like to buy from brands that they recognise. Social Media manages to provide this in an easy and effective way. It is now the preferred method over traditional print media because you can get your brand in front of your target audience faster.
Sharing content about your product or service regularly gets your audience viewing your business even when they aren’t looking for it. This means that potential customers are much more likely to keep you in mind the next time they are in the market for your product or service.
Start A Conversation
An active Social Media presence will encourage conversations about your business and the products or services that you offer. Engaging with your audience when they comment on your content is a great way to start. Knowing there is a person behind your brand gives customers a better perception of your company. Providing excellent customer service across Social Media shows that you value loyal customers.
Monitoring conversations about certain topics can help you understand what type of content your target audience is interested in. This can assist with content ideas that you use to create content. For example you may get a lot of positive feedback on live videos and therefore this should be an area of focus for your business.
Share Your Brand Story
Sharing your brand values and message on your socials can be an effective way to improve your brand’s image. This is a cost effective way of attracting new customers to your business, as you can share content with people who are already using your product or service. The best practice here is to ask for permission to share and give credit to the owner of the content.
There is little cost involved with creating Social Media profiles and posting content. You can promote your business on Social Media with any budget range. You have the ability to set up the campaign and they will work with your budget. This has the potential to lead to a huge return on investment and you will be utilising your marketing budget effectively.
It is important to have content that is as organic as possible to prevent your posts appearing like spam. Putting a proportion of your budget into advertising on Social Media is imperative to make your content look professional and to receive optimum reach. Regularly posting content on your socials has little cost associated with it and can assist you in gaining more business.
It is important to drive conversions with the content that you are posting. Driving conversions could be in the form of calls to action, contests or even ads.
A call to action, in your content, encourages your audience to do something. This could be purchasing a product or service from your business. This can help your business gain new customers from your Social Media content.
Contests and giveaways are an extremely helpful tool to attract more customers to your business. Anyone who receives something for free from a business feels more compelled to support them in the future. This is a great way to spread the word about your business and gain more customers.
Ads should attract the attention of your intended audience. Ads on Social Media allows businesses to post ads directly to your target market’s timeline. These ads will lead them directly to your page or website, which will drive your conversions even further.
Landing pages specifically designed to your Social Media audience will also help increase conversions. These pages are similar to blog posts but they have a call to action on them. Using a mixture of each of these tools will assist with driving conversions as much as possible.
High Quality Content To Gain New Business
There are many reasons to regularly post content on your Social Media. One of the main benefits for successful business owners is to gain new business. Social Media content is an attractive way to benefit your business as it can actively improve your brand recognition, it has a low cost and it drives conversions.
We understand the busy lives of a business owner, therefore we have provided a complete solution for your Social Media content. We have content packs to suit a broad range of industries. If you are a business owner who is short on time, you can browse the content packs we have available here. If you can’t find your particular industry contact us directly and we will be more than happy to assist you.